Social media marketing is a concept that people use to promote their businesses on social media platforms by connecting with people on social media. Social media marketing requires both strategy and creativity.
Digital consumers spend a lot of their valuable time on social media so businesses have a chance to reach their targeted customers through their products and services, which is one of the reasons why digital marketing is so successful in today’s date.
Traditional mediums of marketing, such as radio, television commercials, and print ads were very costly. But now, with the help of social media, businesses can promote their products and services at a low marketing cost. Whether it is a big MNC or a small business, all businesses can reach a larger group of people by interesting social media content and posts on numerous social media platforms. With the correct strategy, businesses can be very successful in a short period.
In today’s date, 73% of marketers agree that the use of social media strategy for their business has been proven effective. Around 2 million businesses use social media advertising to promote their products and services.
Many businesses take the help of social media marketing agencies to grow their business, as they don’t have the time or expertise to carry out promotions and campaigns. Such agencies set up the client’s social media marketing accounts and run the advertising campaigns on their behalf. A recent survey shows that over one-quarter of businesses use social media marketing agencies to help with their social media marketing.
Social media marketing agencies provide valuable expertise and manpower to boost a business. Such agencies create social media content out of existing content such as blog posts, videos, and events. They add captions, links and upload videos that determine what will get boosted and how through advertising and other methods.
Social media marketing is having an enormous impact on businesses as business performance and growth are taking place at a tremendous rate. Social media platforms help to develop business tactics.
For example, platforms like Facebook, LinkedIn, Instagram, etc. helps businesses to grow their brand image and grab the attention of customers at the same time.
It is easier to adapt to the preferences of the audience and the latest trends through social media. Social media marketing helps a brand or business to build a strong and reliable online presence through innovative marketing strategies.
Advantages of social media marketing include:
- Brand Awareness
Businesses can increase brand awareness by building the company image among customers.
- Increased Sales
Advertising through social media can reach more customers and turn potential customers into actual customers.
- Improved Customer Insights
By allowing customers to share their insights, businesses can obtain a better understanding of their customers. Social media marketing allows them to know about the opinions of potential customers and helps to create a network with them as well.
- Connect with current customers
The use of social media allows businesses to answer the queries and concerns of their customers regarding the business almost instantly
If the business is has a fixed marketing budget, social media marketing is the easiest and the most cost-efficient way of promoting the business.
Some of the most popular social media platforms for business promotions and developments include:
It is a popular free social media platform where people can create their profiles, upload pictures, and videos, connect with others, and communicate with them. Facebook pages can be created to promote brands, products, and services. Facebook has approximately 2.07 billion active Facebook users monthly.
It is a flourishing social networking site where users can promote their business. Instagram has over 800 billion active users monthly. Many brands use Instagram to promote their products and to reach their audience.
It is a well-known social media platform where users can post short messages called tweets. Twitter has around 330 million active users.
It is a social networking website that is planned for professionals, managers, the business community, etc. This site allows users to connect and build a trusted professional network. LinkedIn has approximately 467 million users.
To know whether a social media campaign is successful or not, a business has to measure its effectiveness. As you build up a campaign, plan the end goal of your campaign and this will help you get the results you are looking for.
For example, Facebook, Twitter, and Instagram have a few common metrics for social media campaigns such as reach, page likes, impressions, engagement, and site traffic. Businesses may want to run their campaigns on certain channels based on the end goal of their campaign and it may be important to keep track of certain metrics only. Although tracking the engagement rate, average comments, reach and shares may not help the business to fully understand the effectiveness of its campaign.
5 steps to easily measure the impact of social media campaign are:
- Determine social media campaign goals.
- Create metrics to measure these goals.
- Measure the metrics.
- Monitor and report.
- Adjust and repeat.
Tools to measure social media engagement include:
- Google analytics
- Facebook insights
- Twitter insights
If a business is participating in social media marketing, it needs to understand how it is doing. Is their content having the impact they expect it to have? Are they meeting their business goals through social media platforms? This is why monitoring their social media marketing activities is important. They need authentic and compatible analytics that help s in tracking their impact on platforms such as Twitter, Facebook, Instagram, and YouTube.
In conclusion, a high percentage, around 90% of marketers state that social media marketing has a tremendous effect on their business. Therefore social media marketing became an important part of every social media marketing strategy. The positive impact of social media marketing is so prominent that businesses will miss out on an outstanding opportunity to build up their business if they fail to implement it.
Firstly, we will talk about what we understand by ‘duplicate content’. A content that appears in more than one place on the Internet is known as ‘duplicate content’. We define that ‘place’ with a unique resource locator (URL), so if a the content appears on more than one website, then you will have to understand that your content is duplicate.
Duplicate contents directly impact the search engine rankings. When more than one website has the same content on the Internet, then the search engines will have difficulty in deciding which content is the most relevant to the queries that are being searched.
Why Does Duplicate Content Matter?
Duplicate content matters for both website owners and search engines.
- Website owners:
Website owners suffer losses of search engine rankings and online traffic. The two main reasons why these losses occur are:
- Search engines do not usually show several versions of the same content to present the best experience of searching. Search engines are compelled to choose a version they think is appropriate. This system reduces the transparency of all duplicate contents.
- As other sites also must choose between the duplicates, link equity gets diluted even more. Inbound links point to several content pieces instead of pointing to the original one, which causes link equity to decrease.
One of the search ranking factors are inbound links, therefore duplicate contents reduce a content’s search visibility.
- Search engines:
Duplicate contents on the Internet create the following issues for search engines:
- Search engines are unaware of the original content and do not know which one they should include and which one they should exclude.
- Search engines do not understand whether the link metrics should be directed towards one content or towards multiple contents.
- They are confused about which content they should rank first based on the search query.
In other words, contents do not reach the audience it originally would.
How does the issue of duplicate content occur?
In the majority of cases, duplicate content is not created intentionally by website owners. But that does not mean that duplicate content does not exist.
How Are Duplicate Content Created?
Let’s talk about a few typical ways of how duplicate content is created unintentionally:
- URL variations:
Issues of duplicate content can be created by URL parameters, for example, analytic codes and click tracking. Not only the URL parameters can cause this issue, but the order of the URL in which the parameters appear can also cause the issue of duplicate content.
- Session IDs:
Most eCommerce websites allow customers to put items in the cart at the same time as they look through other pages. Session IDs, unique to each user, store this data. A new URL is typically created by adding this session ID to the existing URL, which can be used by the users to access that website. These individual URLs are identified as duplicate content.
- WWW/non-WWW or HTTP/HTTPS pages:
If a website has two different addresses such as one with the ‘www’ prefix and one without it, and if both the addresses have the same content published then one of them is successfully considered as duplicate content. The same system applies to a website that handles addresses with both https:// and http://. The owner will be caught up in an issue of duplicate content if both addresses are visible and accessible to search engines.
- Copied or scraped content:
Pages that include information about products are also considered as content along with blogs and editorial content. One of the most known ways of duplicate content is of scrapers copying content and uploading it on their website. But this proves to be a common issue in the world of eCommerce as many sellers deal with the same products, therefore the product description might be the same, which is generally provided by the supplier or the manufacturer. Identical writing can be found on different site due to this.
How can the issue of duplicate content be fixed?
The issue of duplicate content being fixed comes to an essential step, determining which content is the original one. Whenever the same content appears on various URLs, it must be canonicalized for the search engines.
There are three primary ways of fixing duplicate content. These are:
- 301 redirect:
In the majority of cases of the cases, setting up a 301 redirect to the original content from the duplicate content is known to be the best way of dealing with it.
When several websites have the ability to rank in a good position on the search engine ranking is redirected to a single website, they create a relevant signal, decreases competition, and improves the ranking of the original content.
Using the rel=canonical attribute is another way of dealing with duplicate content. This way informs the search engines that a specific page must be treated as if it is a copy of a mentioned URL, and that mentioned URL should receive all the credit for all content metrics, links, and ranking.
- Meta Robot Noindex:
Meta robots is a meta tag that can be used successfully to deal with duplicate contents, when it is used with the “noindex, follow” values. It is usually known as Meta Noindex, Follow and is technically called content=“noindex, follow”.
This meta tag is added to the HTML head of the pages that the search engine’s index must exclude.
In this article, we have let you know what duplicate content is, why we should avoid duplicate contents, how to detect duplicate content and how to fix it.
Social media Marketing is prone to constant innovation, and you have to update yourself all the time. It is hard, but if you can harness social media’s infinite potential, you are bound to succeed in your business.
So you see, that is why social media agencies are so much in demand in today’s world. Excellent social media service providers can create engaging social media posts. It will draw in many people who are keen to buy your goods and services.
The benefits of going with an agency are endless. But instead of rambling on about it, let us look at four crucial reasons you should seek help.
Save Time So That You Can Run Your Business
Operating a business is harder than it sounds, and if you are a business owner, a managing director or a CEO, you know this by heart. You have to manage people, projects and much much more. Everything has to be done in order and on time. It leaves very little time to manage social media accounts, let alone run effective social media campaigns.
Hire a social media marketing provider who can create captivating social media campaigns to engage the audience.
The expertise and professionalism that an agency possesses will ensure that the customers know who you are and what you offer.
It saves time to handle other aspects of business, such as production and delivery. Let us look at another crucial reason why you should hire a social media marketing agency.
Social media marketing is possible by operating in-house or by hiring an excellent social media marketing agency. If you pick the first option, you will have to pay more. There is a tax that you have to pay for salaries, and then there are other benefits you have to give to your employees.
Even after spending a considerable amount of money on your employees, there will always be a lack of creativity, industry insight, technical skills, and resources. That is the truth because your business is not a specialised social media marketing agency.
The second option, hiring a digital marketing agency, is a better solution for your social media marketing needs. Agencies know the latest industry trends and the evolving digital technology that is changing all other sectors. They also have all the necessary resources to plan, create and post relevant content for your niche audience.
You have to keep in mind that social media marketing providers compete with one another. For this reason, they offer fair prices that in-house operations cannot beat. So if you are looking to save money, then it is a good idea to hire the right digital marketing agency. Let us look at the next reason why you should pick a social media marketing service provider.
Have Professionals At your Disposal
When you are hiring an agency, you get professionals working for you. There are many things about social media marketing that are difficult to understand because technology is ever-changing. It would be best to understand digital marketing techniques like social media marketing and SEO strategies.
Besides strategy, you also need to create content and post them on social media platforms on a timely basis. It requires a certain degree of professionalism to execute these tasks successfully. This is difficult for an in house operation. Now let us look at the last benefit on our list to compel you to go with an agency.
Get Measurable Results
Why should you spend money on marketing efforts and not know the exact return of investment? In the case in most in-house social media marketing operations, you just do not know. However, if you go with social media marketing service providers, you know where your money is going.
You will receive reports on Key Performance Indicators (KPIs), which will help you measure social media marketing efforts’ concerning your goals. With their regular feedback, future social media campaigns will be more effective.
Social media marketing agencies let you focus on your business. They Plan, create engaging posts and managing your social media accounts. The good news is that the overall costs are lower than an in-house social media marketing department.
It is relaxing to have professionals at your disposal while building your audience on social media platforms.
The best thing about hiring a social media marketing service provider is getting measurable results, meaning you will know the investment return or results. And the feedback will help you make changes in your strategies for future campaigns. We hope you will make the right decision and pick Leap Digital for all your digital marketing needs.
In social media marketing, you have to be consistent to get results. It is the only way that your audience will get familiar with your brand.
When you are consistent, your reach and audience engagement will grow significantly. But for that, you need to have the right tone while delivering your aesthetically appealing message.
We are a mighty social media marketing service provider who understand the importance of persistence in social media marketing. Only experts can consistently create and manage your social media posts to increase your engagement with the audience and establish brand loyalty to make you leap digitally.
We formulate creative social media campaigns that help you achieve your goals both in the short and long terms. Creating engaging content and posting it on social media platforms like Facebook, Twitter, Instagram, and others regularly result in new customers and sales. Let us look at the importance of consistency in voice, content, posting and aesthetics in social media marketing.
Before starting a social media campaign, you need to understand who your audience is and should develop a tone for encoding the right messages to the right audience. For example, if your audience is millennials, then you will use a different dialect than what you would with baby boomers.
Many factors such as gender, age, location, interests and aspirations affect the tone you should be using in social media content. If you know who you are speaking to, it is easier for you to craft and deliver the right message that is to be delivered.
The voice should be relatable, and the message should be meaningful. If your audience fails to grasp what your message entails, your social media campaign will not be successful.
Once you have a good idea about your target audience and have developed the perfect tone, it is time to deliver your message in the style you have chosen for communication. It is important to remember that the tone should be consistent throughout the social media marketing efforts; known academically as Integrated Marketing Communication.
Being relatable to your audience is only half the story as you also have to be truthful about your brand. If you are not true to your brand, your audience has no reason to be faithful. So you have to keep your vision, mission and values in mind while picking the tone and constructing the message.
The bottom line is that brand awareness will increase if you can consistently be truthful about your brand while relating to your audience. Inconsistency of tone will result in waste in digital marketing efforts.
Suppose you find it challenging to do the audience’s segmentation and cultivate the appropriate tone, in that case, you should hire professionals to provide you with social media marketing and management services at an affordable price. Now let us move on to the importance of consistency in content.
Content is king in social media marketing, and you have to make sure that it resonates with the audience. Try to be strategic, organised and consistent when you are sharing content in different social media networks.
Facebook says that good content should either make you cry or laugh or surprise you. Great content should invoke emotional engagement from the audience.
There are two options when it comes to content sharing on social media. The first option is to be creative and original. Meaning you have to create brand new or original content that adds value to the lives of people.
The second option is to re-share content such as news that holds relevant information about your brand and impacts your audience.
In both cases, you have to be ethical as your brand’s reputation will otherwise be at stake. It would be best if you verify whether the source of your content is authentic or not.
The key to content success is consistency and strategic organisation of posts; the transition from one content post to the next. Meaning there should be a relationship between consecutive social media posts. Even if the strategy is to surprise each time you post something, there still needs to be consistency in the content’s layout, tone and everything else that your organisational identity dictates.
Content creation and publication in social media are our specialities as we are one of the top social media marketing service providers in the UK and across the world. Think of Leap Digital when it comes to unique and impactful content for your social media marketing. Now let us move on to the importance of posting consistently across different social media touchpoints.
When posting content on social media networks, you have to establish a balance and maintain it. It would be wise to cultivate a strategic and organised approach to ensure maximum impact by each post. Just posting every day will not cut it. You should have a reason why you are posting, and it should be apparent to the audience.
Furthermore, your posts should be persistent with your organisational identity, regardless of the type of content you are publishing: be it awareness, service or other types of contents. It would help if you had a posting schedule that maps out what you will post each day and at what specific time. Once you have developed the program, stick to it and monitor engagement to make changes in the overall plan after milestones.
Social media marketing is all about innovation and bringing something new to the table. You might be posting according to your plan, but it still might not yield results if you do not have variation in your content.
Posts should be aesthetically appealing as most people decide to engage if the first impression is great. Our social media marketing and management services are at your disposal. We can strategically post content on social media platforms to maximise the reach of your niche audience. Let us now move on to the importance of consistent aesthetics.
Social media marketing relies on creativity and aesthetics to a great extent. Your posts should look good from all angles, whether it is an illustration, written word, infographics or videos.
Beauty is what hooks the audience to posts and pushes them to engage. If they do not like how it looks, they will scroll down to the next post without even hesitating. Read on to know more about how to make aesthetically pleasing posts.
- The first tip is that your content should not be too long. If it is too lengthy, it does not look good, instead, it seems like a daunting task.
- The second pointer is that you should not load up your post with excessive hashtags. Hashtags are beneficial to spot and engage with trending topics, but if you have too many hashtags, your post will look more like a spam post. An excellent way to know if you are safe with the number of hashtags you use is by counting the words you use to write out the caption. The word count of the caption should be the maximum number of hashtags that you use.
- Your post should contain aesthetically appealing visuals because we are all visual creatures. When you post graphic illustrations, you should consistently follow a theme that complies with your corporate identity. If you are posting on Facebook, Twitter, or Instagram, you can apply colour schemes and filters to establish a unique trademark style that gives your brand a sense of identity.
- Consider posting multimedia in social media platforms and never underestimate the power of video. Use animation or motion graphics in your posts to better draw and retain the audience’s attention. Even when you are posting multimedia, you should implement your organisational identity and relevant themes.
We are here for you to make creative and visually stimulating content for social media campaigns. Leap Digital accomplishes what most social media agencies fail to do due to lack of resources to create digital beauty.
Social media marketing is one of the best ways to build an audience, increase brand awareness, loyalty and boost sales. Rely on us to create the perfect social media marketing plan that yields results. Our social media team has the expertise that you deserve. Stay in touch!
SEO or Search Engine Optimisation is a process to increase traffic to your website via organic search engine results. Shifting algorithms, brutal competition and lack of understanding make SEO particularly complex. Further, to earn and sustain the desired result, you need to put a persistent effort and thus, bringing help from outside can be an idea worth considering; hiring an expert SEO agency perhaps. SEO agency essentially can help you to achieve desirable results quickly and at a lower cost. It is also reasonable to worry about trusting a third party with your SEO responsibilities therefore, you must look for a qualified and proven SEO agency.
We pick top 8 reasons to outsource your SEO needs:
Hiring an SEO agency can save you valuable time. You need not to be concerned about ranking in the search engine whatsoever, your agency will; saving a lot of time for you to rather concentrate on your business. By withdrawing responsibility of SEO from you or your in-house teammates, you can assign them in other aspects of digital marketing, proving crucial to your overall digital success
If you plan for your SEO to be done by your in-house team, you will need expert human resource, training and development and more. However, if you want to do it properly, efficiently and professionally, outsourcing SEO can help you by providing a team full of experts but with a considerably less cost. Remember, if you cannot do SEO in the right way from the beginning, it will be pricier to convert it in the long run.
A specialised SEO agency in most cases uses various strategies like website rankings, off-page/on-page SEO, local SEO, keyword research, content marketing, lead generation, directory citation simultaneously. You can thus get results relatively quickly and as your SEO efforts are continually measured and tested, your position in the search rank sustains.
No Buffering Period
If you want your marketing team to work on SEO, they will spend time to revise the latest industry trends before initiating their work. However, your SEO service provider won’t waste time to learn any new thing but ready straight away. An experienced SEO agency will keep you at par with the shifting trends in the digital industry. Google changes its algorithm around 500 times per year and if you want these petty yet crucial changes to take into consideration while crafting your SEO strategy, hiring an SEO agency is a must.
‘White Hat’ SEO Practices
If you hire an expert SEO service provider, you might get benefits from their ‘White Hat’ SEO practices that should improve your SEO in a legalised and proper fashion than implementing ‘Black Hat’ SEO methods like back-linking in spammy websites and directories that will rather pose a threat to your SEO and domain authority score.
Access To SEO Tools And Expertise
From SEMRush, Moz, Ahrefs to seoClarity, BrightEdge and more, an effective SEO campaign requires a plethora of tools that you can get with a hefty one-time payment. SEO firms usually have access to these cutting edge tools that will take you years to learn fully. By hiring an agency, you can rip the benefits of these tools without losing time and gain access to a constantly updated source of information. In a nutshell, you are not only receiving dedicated SEO service but gaining access to an entire squad of digital professionals, gears, latest trends and resources to help with all your SEO needs.
Burnout Of In-House Teammates
Repetition reduces the overall performance be it of a team or individual, known as burnout. A major part of SEO contains keyword research that involves long hours of tedious phrase search, investigating search volumes and reviewing keyword performance; over and over again! Thus, this repetitious process of doing SEO has negative psychological and physiological impacts no matter whether you are working as a team or as an individual.
Seeing things from a close proximity is difficult. You will not be able to see the bigger picture. On the same note, an in-house team in most cases will be unable to perceive their mistakes while an SEO agency must have to act impartially to achieve results when their reputation is at stake. You can only manage a meticulous, proficient and thorough assessment if and only if you outsource your SEO needs to an agency.
We understand, hiring an expert SEO agency in Essex can be overwhelming but trust us, it is not like betting in a wild gamble. Instead, outsourcing SEO services can be proved to be a constructive move if you investigate and evaluate the available SEO team properly before getting into a contract. We advise you to assess all possibilities before outsourcing your SEO services. Still, worried? Get in touch with us with any questions or concerns you have!