Firstly, we will talk about what we understand by ‘duplicate content’. A content that appears in more than one place on the Internet is known as ‘duplicate content’. We define that ‘place’ with a unique resource locator (URL), so if a the content appears on more than one website, then you will have to understand that your content is duplicate.
Duplicate contents directly impact the search engine rankings. When more than one website has the same content on the Internet, then the search engines will have difficulty in deciding which content is the most relevant to the queries that are being searched.
Why Does Duplicate Content Matter?
Duplicate content matters for both website owners and search engines.
Website owners suffer losses of search engine rankings and online traffic. The two main reasons why these losses occur are:
- Search engines do not usually show several versions of the same content to present the best experience of searching. Search engines are compelled to choose a version they think is appropriate. This system reduces the transparency of all duplicate contents.
- As other sites also must choose between the duplicates, link equity gets diluted even more. Inbound links point to several content pieces instead of pointing to the original one, which causes link equity to decrease.
One of the search ranking factors are inbound links, therefore duplicate contents reduce a content’s search visibility.
Duplicate contents on the Internet create the following issues for search engines:
- Search engines are unaware of the original content and do not know which one they should include and which one they should exclude.
- Search engines do not understand whether the link metrics should be directed towards one content or towards multiple contents.
- They are confused about which content they should rank first based on the search query.
In other words, contents do not reach the audience it originally would.
How does the issue of duplicate content occur?
In the majority of cases, duplicate content is not created intentionally by website owners. But that does not mean that duplicate content does not exist.
How Are Duplicate Content Created?
Let’s talk about a few typical ways of how duplicate content is created unintentionally:
- URL variations:
Issues of duplicate content can be created by URL parameters, for example, analytic codes and click tracking. Not only the URL parameters can cause this issue, but the order of the URL in which the parameters appear can also cause the issue of duplicate content.
- Session IDs:
Most eCommerce websites allow customers to put items in the cart at the same time as they look through other pages. Session IDs, unique to each user, store this data. A new URL is typically created by adding this session ID to the existing URL, which can be used by the users to access that website. These individual URLs are identified as duplicate content.
- WWW/non-WWW or HTTP/HTTPS pages:
If a website has two different addresses such as one with the ‘www’ prefix and one without it, and if both the addresses have the same content published then one of them is successfully considered as duplicate content. The same system applies to a website that handles addresses with both https:// and http://. The owner will be caught up in an issue of duplicate content if both addresses are visible and accessible to search engines.
- Copied or scraped content:
Pages that include information about products are also considered as content along with blogs and editorial content. One of the most known ways of duplicate content is of scrapers copying content and uploading it on their website. But this proves to be a common issue in the world of eCommerce as many sellers deal with the same products, therefore the product description might be the same, which is generally provided by the supplier or the manufacturer. Identical writing can be found on different site due to this.
How can the issue of duplicate content be fixed?
The issue of duplicate content being fixed comes to an essential step, determining which content is the original one. Whenever the same content appears on various URLs, it must be canonicalized for the search engines.
There are three primary ways of fixing duplicate content. These are:
- 301 redirect:
In the majority of cases of the cases, setting up a 301 redirect to the original content from the duplicate content is known to be the best way of dealing with it.
When several websites have the ability to rank in a good position on the search engine ranking is redirected to a single website, they create a relevant signal, decreases competition, and improves the ranking of the original content.
Using the rel=canonical attribute is another way of dealing with duplicate content. This way informs the search engines that a specific page must be treated as if it is a copy of a mentioned URL, and that mentioned URL should receive all the credit for all content metrics, links, and ranking.
- Meta Robot Noindex:
Meta robots is a meta tag that can be used successfully to deal with duplicate contents, when it is used with the “noindex, follow” values. It is usually known as Meta Noindex, Follow and is technically called content=“noindex, follow”.
This meta tag is added to the HTML head of the pages that the search engine’s index must exclude.
In this article, we have let you know what duplicate content is, why we should avoid duplicate contents, how to detect duplicate content and how to fix it.
You read on how SEO and other promotion tools can improve your business and lure more traffic towards your website. Now what?
You work morning till night, you don’t have time checking for keywords or writing content. Let alone check performance every now and then to modify strategies. Solution? Hire an agency that specializes in boosting website performance!
Why would you do that? Well, at least for the following reasons:
A Marketing Agency Will Enhance Your Website With Modern Strategies
In a world where there is a new website every 10 minutes and an overwhelming amount of information on the internet, businesses who want to get ahead of the game need to improvise. While certain basics remain the same, the strategies don’t. Which is why you need someone who is aware of the latest tactics in marketing. This means: Paid advertising, Metrics and data analysis, Print marketing, Public relations work, Special events and Sponsorship, to name a few. There are at least a dozen more. Do you have all that time to research and experiment?
Hiring An Agency Will Mean You Have More Time For Your Business
For entrepreneurs who are used to doing everything themselves and would want to apply the same attitude to digital marketing are in for a not-so-pleasant surprise. The thing about digital marketing is that it has a rather staggering learning curve. So, while you could be out there promoting your business or running errands physically, you are stuck in front of your computer with statistics and graphs with little idea how to implement them. This could lead to your physical business going about unattended. On the other hand, hiring an agency means you can go about your daily tasks with ease and not worry about the online aspects.
An Agency Is Likely To Decrease Your Payroll Costs
Some business owners have the idea that if they hire staff to do this work for them, they are saving money. This is where they are wrong. An agency usually charges by the hour, which gives the idea that they are naturally more expensive. When hiring an employee, business owners have to take into account the social benefits, the base salary etc. Whereas, when you hire an agency to do the job by the hour, you simply pay the direct cost of the service and nothing else.
An Agency Specializes In Branding And Online Business Promotion
Hence, the people working there are much more likely to know a lot of details and tricks that a beginner is not aware of. It is best to trust your business into the hands of a professional team than spend hours on research, without even knowing if you are on the right track in the first place.
Proper Marketing Strategies Will Result In Lead Generation For Your Business, Which Will Lead To More Sales
Lastly, again the Marketing Agency builds its reputation on Branding and Marketing strategies, hence they will know just the platforms and ways which would generate leads for your websites and a rapid increase in product sales!
If that was not enough to convince you, here are Additional Benefits to hiring an Agency:
- They have knowledge and expertise with your market niche
- They have extensive experience in executing marketing plans
- Saving money since no employee training required
But before you get all geared up to hire an agency, first ask yourself the question
“What do I offer that is BETTER or DIFFERENT/NEW than other businesses in the same niche that has existed for years?”
If you can answer that question clearly and concisely, you are on the right track. If not, it is not likely that your business needs a little more work with branding, for example. This is important because even if you hire an agency but you are competing in a market where there are at least 50 other similar businesses in your area, offering the same services or product, it is unlikely that getting more traffic will lead to an increase in sales. Therefore, you must think this through and make sure you are offering something that stands out.
To give the agency a link to your website, access to web analytics and leave with the phrase: “Generate more traffic and sales for us.”
To provide the agency as much information as possible about your business: from regions of presence to calls for action for each landing page.
Spotting Fakes: Top “offers” To Run From
- “We will refund the money for all 12 months.”
- “We guarantee that the site will not get banned.”
- “50% of searches will be at the top in six months, or we will refund the money.”
- “Maintaining” a feature as a gift when ordering SEO-promotion”.
Shady agencies corrupt businesses with guarantees just to get a contract. In SEO, there can be no guarantees other than the amount of work done in principle. If you want to get traffic three to eight times cheaper than in Google Ads, take the risk!
Nowadays, content marketing has become an integral part of digital marketing. It is a powerful concept for every business in every industry. The content-focused marketing approach is highly appreciated and valued by the customers. Let’s take a closer look at the specific importance of content marketing.
It Attracts Your Target Audience
Let’s start with an example. Suppose you own a restaurant in a commercial area. You provide quality foods to them at a super low price. Besides, you ensure astonishing customer service and a refreshing environment. Still, you’ll find out that your outreach is extremely low. The reason is pretty simple. Your marketing strategy is too familiar and backdated.
Now it’s time to try a content-focused marketing approach. You share relevant information to the customers about your service on social media. You find out one of their everyday problems. The commercial area is full of 9 to 5 employees who lead a very hectic life. They are your target customers. You offer them a refreshing environment at lunchtime after the busy hours with quality food at an affordable price so that they can go back to work with a revived mood. Customers don’t want to hear your business’s story which includes your expertise and accolades. They want their own happy ending. Prospective customers are always on the lookout for how to solve their problems and end their frustration.
It Engages Your Audience Via Social Media
The higher the quality of the content, the more valuable it is to your audience, and the more likely they are to engage with your business. Adequately executed content has the power to pull your audience to your business’s website. The more content you have on your site, the more reasons you give visitors to stick around. This means a higher on-site time, which can also positively impact your search engine optimization. Google sees time spent on site as one indicator that your website provides valuable content.
Great Content Generates Return Visits To Your Site
Repeated customers are the bread and butter of many businesses. If repeated sales make up a significant percentage of your company’s revenue, you’ll need to find ways to strengthen your relationships with current customers. This is where content marketing comes in. How often have you saved a great website in your bookmarks to refer back to later? We all do. So each time you create great content on your website, you increase the likelihood that people will come back to your site again. You become a trusted resource, your credibility builds, and the opportunity for great website conversions is enhanced.
It Amplifies Your Reach Through Social Media
Consumers will share great content over social media, so by creating valuable content, you can amplify your reach through social media channels. Make your content work for you by making it as easily shareable as possible.
It Helps You To Build Your Company’s Reputation
One of the most significant advantages that defines the importance of content marketing is the reputation building qualities of great content. In today’s busy digital marketplace, businesses must work to build trust with their leads and customers. Building trust can help your business establish a positive brand reputation.
It Establishes Trust With Your Audience
Consumers want to know that they are dealing with experts who know everything about the industry. This is another answer to why content marketing is essential. Content marketing allows your brand to exhibit its expertise in the field while providing valuable knowledge that can help readers make a more educated purchasing decision.
Content Marketing Is Cost-Effective
A study by Demand Metric revealed that content marketing costs about 62% less than traditional marketing tactics, and it generates about three times as many leads. Content marketing is less expensive than many forms of traditional marketing and more effective as well. It’s important to note that content marketing is time-intensive, and it can also take a while to see the results of your efforts.
It Sets Yourself Apart From Your Competitors
Consider the role that content plays in helping you develop a brand personality and voice. Beyond just the type of content that you produce, you can also set yourself apart from the competition through your content’s language and the way that you present your information.
It Helps You To Develop A Unique Brand Voice
It is determining how you want to portray your brand, and developing a brand voice can help you create content that is unique to your business. This brand personality can help you connect with your target buyers and show them what makes your business special. One of the best ways to show this personality is through the marketing content that you create.
Let’s Put This In A Nutshell
Content marketing is one of the most effective ways to develop a long-term marketing strategy, build awareness around your business and drive inbound leads. In today’s business world, showcase yourself as a credible and reliable supplier through content. Therefore, your digital marketing strategy, and specifically the quality of your content, will attract and convert new customers to your business.