The AIDA model is a marketing model that specifies steps that a person goes through when they go through the process of buying a product or service. AIDA stands for attention, interest, desire and action. It the best model among all marketing models.
St. Elmo Lewis, an American business was the developer of this AIDA model in 1898. This model was mainly developed to specify the communication between a seller and buy involving the product. As the AIDA model is still being used for more than 100 years, even in digital marketing, this means that this model can be considered as an important legacy.
The AIDA model has helped businesses with their marketing strategies for over 100 years. The formula of AIDA is still used in standard marketing books. AIDA is also used in advertising to plan and examine the impact of advertising campaigns and still helps to provide important information for the examination of advertising messages. The usefulness of this simple marketing formula can be determined by its flexible possibilities of applications in all marketing areas. For example, the effectiveness of a product or service presented in an online shop can be examined using these simple steps of the AIDA model.
Steps involved in an AIDA model are:
1. ‘A’ is for Attention:
The first step of the purchasing process is to attract the attention of people towards the product. This is done through advertising the product with engaging content.
2. ‘I’ is for Interest:
Once the attention of the consumer is gained, the business now has to work to increase the interest of the consumer towards the product.
3. ‘D’ is for Desire:
As the customer is now interested in the product due to its features, the next step is to make them desire the product, the seller has to make the customers feel that they need that particular product or service.
4. ‘A’ is for Action:
The final step is to make the customer a customer to initiate action and to purchase the product which was initially campaigned.
In these 100+ years of usage of this AIDA model, this model faced a lot of criticism for being too simple. As there are many more different possible parts of marketing services. The basic AIDA model has undergone many developments and three such developed models are mentioned below:
- AIDCAS, stands for Attention, Interest, Desire, Confidence, Action, and Satisfaction.
- REAN stands for Reach, Engages, Activate and Nurture.
- NAITDASE stands for Need, Attention, Interest, Trust, Design, Action, Satisfaction, and Evaluation.
Let us receive a better view of AIDA model advertising using the example of Netflix.
Stage 1: Attention:
Netflix attracts the attention of people through advertisements such as:
- Digital advertisement
- YouTube advertisement
- Banner advertisements
- Partnerships with various service providers
Stage 2: Interest:
Once Netflix gains the attention of users and visits the website, the users are offered a free trial of one month to explore the features of Netflix.
Stage 3: Desire:
The users get used to the features available in the free trial. The desire to purchase the subscription plans with additional benefits is created.
Some of these paid features include:
- High-quality videos
- Exclusive shows and movies
- Netflix Originals
- Ad-free watching experience
- Multiple accounts under one subscription
- Personalized recommendations
Stage 4: Action
As the user’s desire turns into action, the purchase of the subscription plan is completed.
Marketing and advertising to targeted or desired customers for a business is tough if you want to be at the top and sell products and services. But it is not easy to reach the top ranking in this competitive world of advertisements. Every business nowadays uses all kinds of platforms to promote their business such as TV, radio, digital marketing like blogs and websites, and social media platforms such as Facebook, Instagram, Twitter, etc.
The AIDA model in the e-commerce sector was not used much even though most brands use the model, but that is changing now, as online brands are now an important part of our lives, businesses are also looking for a suitable model to create a better relationship with their customers. AIDA does the work that the e-commerce companies are looking for. It is impacting the online business industry in a positive way.
Advantages of the AIDA model are:
- Detailed information on the market:
The model identifies the stages of the purchasing process. It observes the nature of the market and provides marketers with a completely detailed understanding of the market.
- Better communication between business and customers:
The model concentrates on stages containing customers. It helps a business to understand the customer’s aspect and demands. Businesses can then work on the demands of the customers and have a better relationship with their customers.
- Market updates:
Marketers get all information about the needs of customers and the changes in the market. The marketers always receive the latest information which helps them to improve their marketing strategies.
- Engaging customers:
As the marketers get to know their customers well, they can provide satisfactory results to the customer needs. The relationship improves and customers feel comfortable sharing their opinions. This process engages customers.
- Saves time:
Marketers can save time by using the AIDA model. Marketers follow the steps identified by the model. This method is easy and effective thus it saves time.
AIDA model is important as it helps to boost the economy. When people purchase goods or services of their preference, it maintains the flow of money which helps with economic growth and reduces unemployment. If all the steps of the AIDA model are carried out properly then it can maximize the success of the marketing effort and sales.
Social media platforms are getting more and more complicated every year. Every day, new details are being added to social media platforms and the social media marketing algorithms are changing.
Establishing a business in this evolving world of social media is not easy. It is hard to operate and manage everything single-handedly. If you want a prosperous growth of your business with high online traffic, then the importance of a social media marketing agency cannot be ignored.
Social media marketing is the improved version of the traditional advertisement that sets up your business online. Even if you have a tight budget, it helps you reach your products and services to a larger audience and get more sales.
On today’s date, an average person has profiles on 7 different social media platforms, spends about 9 hours every day on social media and has about 300 or more friends on social media. These calculations show how much of a priority social media marketing is to businesses in today’s world. The fight to receive the attention of these social media users is getting bigger and bigger with each passing day.
In this article, we will let you know 10 reasons why you should hire a social media marketing agency.
- You Receive the Help of Experts:
Do not go for cheap marketing agencies in order to save money. Expert marketing professionals will plan the best strategies to get people talking about your brand. If you hire an expert social media marketing agency, then we guarantee you that your investment will return to you in a short time.
- Focus on Your Business:
Social media marketing holds an important part in the success of your business. But you cannot manage social media marketing alone. An expert team is required to get the best results.
A social media marketing agency works on different marketing campaigns such as producing SEO optimized content, unique graphics and more to attract customers. You can focus on other factors of your business and leave the marketing to experts.
- Grow with a Small Budget:
The best benefit of social media marketing is that even small businesses can take the help of social media marketing to expand their business reach. Hiring the right agency will get a lot of work done easily within a small amount of money.
- You Can Track Your Audience:
In traditional marketing, you could not know how many people your advertisement has reached. You could not know which technique worked for the audience and what did not.
Social media marketing helps you know your audience and attract a more attract more targeted audience by monitoring analytic metrics.
- Set Up Your Business:
You can set up a brand on different social media platforms with the help of a social media marketing agency. A good agency will manage and update your social media profiles regularly and increase awareness about your business among the audience.
- Properly Market Your Content:
Hiring a good social media marketing agency will help you with keyword researching and write search engine optimised content to attract more people to your business.
- Stimulate Fresh Contents:
Expert social media marketing agencies have previous experience and are aware of the market, so they can provide you with the right marketing tricks that will work for your business.
These agencies will properly analyse your business and prepare strategies based on your needs.
- Gauge and Revitalise Your Plans:
Expert social media marketing agencies will gauge what works for your business through their effective tools and figure out how to expand the number of your audience without requiring any additional money or people. This will also help with the launching of your future products and services.
- Analyse Your Fellow Competitors:
Nothing is wrong with keeping track of the strategies your fellow competitors are applying. Social media marketing gives you the opportunity to track the strategies of your competitors and to be inspired by them. Social media marketing agencies will keep a close eye on your competitors and will help you grow.
- Secure Your Targets in a Short Period of Time:
First set your targets and get expert solutions to achieve them by hiring expert social media marketing agencies. Social media marketing helps you to plan and apply the best ways for you to achieve your goals in a short period of time.
In conclusion, we hope that we have helped you to understand why you need a social media marketing agency for the growth of your business. Choosing the right social media marketing agency can help you get back your investment in a small amount of time.
If you do not take the necessary steps and help to grow your business, then we are sorry to let you know that you will not be able to grow your business according to your wish. A business that uses social media marketing is already many steps ahead of businesses that do not use this advantage.
If you want to see the best results for your business, then stop procrastinating and hire a social media marketing agency like us right now. All you need to do is hire the right expert and let them do their magic.
Social media Marketing is prone to constant innovation, and you have to update yourself all the time. It is hard, but if you can harness social media’s infinite potential, you are bound to succeed in your business.
So you see, that is why social media agencies are so much in demand in today’s world. Excellent social media service providers can create engaging social media posts. It will draw in many people who are keen to buy your goods and services.
The benefits of going with an agency are endless. But instead of rambling on about it, let us look at four crucial reasons you should seek help.
Save Time So That You Can Run Your Business
Operating a business is harder than it sounds, and if you are a business owner, a managing director or a CEO, you know this by heart. You have to manage people, projects and much much more. Everything has to be done in order and on time. It leaves very little time to manage social media accounts, let alone run effective social media campaigns.
Hire a social media marketing provider who can create captivating social media campaigns to engage the audience.
The expertise and professionalism that an agency possesses will ensure that the customers know who you are and what you offer.
It saves time to handle other aspects of business, such as production and delivery. Let us look at another crucial reason why you should hire a social media marketing agency.
Social media marketing is possible by operating in-house or by hiring an excellent social media marketing agency. If you pick the first option, you will have to pay more. There is a tax that you have to pay for salaries, and then there are other benefits you have to give to your employees.
Even after spending a considerable amount of money on your employees, there will always be a lack of creativity, industry insight, technical skills, and resources. That is the truth because your business is not a specialised social media marketing agency.
The second option, hiring a digital marketing agency, is a better solution for your social media marketing needs. Agencies know the latest industry trends and the evolving digital technology that is changing all other sectors. They also have all the necessary resources to plan, create and post relevant content for your niche audience.
You have to keep in mind that social media marketing providers compete with one another. For this reason, they offer fair prices that in-house operations cannot beat. So if you are looking to save money, then it is a good idea to hire the right digital marketing agency. Let us look at the next reason why you should pick a social media marketing service provider.
Have Professionals At your Disposal
When you are hiring an agency, you get professionals working for you. There are many things about social media marketing that are difficult to understand because technology is ever-changing. It would be best to understand digital marketing techniques like social media marketing and SEO strategies.
Besides strategy, you also need to create content and post them on social media platforms on a timely basis. It requires a certain degree of professionalism to execute these tasks successfully. This is difficult for an in house operation. Now let us look at the last benefit on our list to compel you to go with an agency.
Get Measurable Results
Why should you spend money on marketing efforts and not know the exact return of investment? In the case in most in-house social media marketing operations, you just do not know. However, if you go with social media marketing service providers, you know where your money is going.
You will receive reports on Key Performance Indicators (KPIs), which will help you measure social media marketing efforts’ concerning your goals. With their regular feedback, future social media campaigns will be more effective.
Social media marketing agencies let you focus on your business. They Plan, create engaging posts and managing your social media accounts. The good news is that the overall costs are lower than an in-house social media marketing department.
It is relaxing to have professionals at your disposal while building your audience on social media platforms.
The best thing about hiring a social media marketing service provider is getting measurable results, meaning you will know the investment return or results. And the feedback will help you make changes in your strategies for future campaigns. We hope you will make the right decision and pick Leap Digital for all your digital marketing needs.
In social media marketing, you have to be consistent to get results. It is the only way that your audience will get familiar with your brand.
When you are consistent, your reach and audience engagement will grow significantly. But for that, you need to have the right tone while delivering your aesthetically appealing message.
We are a mighty social media marketing service provider who understand the importance of persistence in social media marketing. Only experts can consistently create and manage your social media posts to increase your engagement with the audience and establish brand loyalty to make you leap digitally.
We formulate creative social media campaigns that help you achieve your goals both in the short and long terms. Creating engaging content and posting it on social media platforms like Facebook, Twitter, Instagram, and others regularly result in new customers and sales. Let us look at the importance of consistency in voice, content, posting and aesthetics in social media marketing.
Before starting a social media campaign, you need to understand who your audience is and should develop a tone for encoding the right messages to the right audience. For example, if your audience is millennials, then you will use a different dialect than what you would with baby boomers.
Many factors such as gender, age, location, interests and aspirations affect the tone you should be using in social media content. If you know who you are speaking to, it is easier for you to craft and deliver the right message that is to be delivered.
The voice should be relatable, and the message should be meaningful. If your audience fails to grasp what your message entails, your social media campaign will not be successful.
Once you have a good idea about your target audience and have developed the perfect tone, it is time to deliver your message in the style you have chosen for communication. It is important to remember that the tone should be consistent throughout the social media marketing efforts; known academically as Integrated Marketing Communication.
Being relatable to your audience is only half the story as you also have to be truthful about your brand. If you are not true to your brand, your audience has no reason to be faithful. So you have to keep your vision, mission and values in mind while picking the tone and constructing the message.
The bottom line is that brand awareness will increase if you can consistently be truthful about your brand while relating to your audience. Inconsistency of tone will result in waste in digital marketing efforts.
Suppose you find it challenging to do the audience’s segmentation and cultivate the appropriate tone, in that case, you should hire professionals to provide you with social media marketing and management services at an affordable price. Now let us move on to the importance of consistency in content.
Content is king in social media marketing, and you have to make sure that it resonates with the audience. Try to be strategic, organised and consistent when you are sharing content in different social media networks.
Facebook says that good content should either make you cry or laugh or surprise you. Great content should invoke emotional engagement from the audience.
There are two options when it comes to content sharing on social media. The first option is to be creative and original. Meaning you have to create brand new or original content that adds value to the lives of people.
The second option is to re-share content such as news that holds relevant information about your brand and impacts your audience.
In both cases, you have to be ethical as your brand’s reputation will otherwise be at stake. It would be best if you verify whether the source of your content is authentic or not.
The key to content success is consistency and strategic organisation of posts; the transition from one content post to the next. Meaning there should be a relationship between consecutive social media posts. Even if the strategy is to surprise each time you post something, there still needs to be consistency in the content’s layout, tone and everything else that your organisational identity dictates.
Content creation and publication in social media are our specialities as we are one of the top social media marketing service providers in the UK and across the world. Think of Leap Digital when it comes to unique and impactful content for your social media marketing. Now let us move on to the importance of posting consistently across different social media touchpoints.
When posting content on social media networks, you have to establish a balance and maintain it. It would be wise to cultivate a strategic and organised approach to ensure maximum impact by each post. Just posting every day will not cut it. You should have a reason why you are posting, and it should be apparent to the audience.
Furthermore, your posts should be persistent with your organisational identity, regardless of the type of content you are publishing: be it awareness, service or other types of contents. It would help if you had a posting schedule that maps out what you will post each day and at what specific time. Once you have developed the program, stick to it and monitor engagement to make changes in the overall plan after milestones.
Social media marketing is all about innovation and bringing something new to the table. You might be posting according to your plan, but it still might not yield results if you do not have variation in your content.
Posts should be aesthetically appealing as most people decide to engage if the first impression is great. Our social media marketing and management services are at your disposal. We can strategically post content on social media platforms to maximise the reach of your niche audience. Let us now move on to the importance of consistent aesthetics.
Social media marketing relies on creativity and aesthetics to a great extent. Your posts should look good from all angles, whether it is an illustration, written word, infographics or videos.
Beauty is what hooks the audience to posts and pushes them to engage. If they do not like how it looks, they will scroll down to the next post without even hesitating. Read on to know more about how to make aesthetically pleasing posts.
- The first tip is that your content should not be too long. If it is too lengthy, it does not look good, instead, it seems like a daunting task.
- The second pointer is that you should not load up your post with excessive hashtags. Hashtags are beneficial to spot and engage with trending topics, but if you have too many hashtags, your post will look more like a spam post. An excellent way to know if you are safe with the number of hashtags you use is by counting the words you use to write out the caption. The word count of the caption should be the maximum number of hashtags that you use.
- Your post should contain aesthetically appealing visuals because we are all visual creatures. When you post graphic illustrations, you should consistently follow a theme that complies with your corporate identity. If you are posting on Facebook, Twitter, or Instagram, you can apply colour schemes and filters to establish a unique trademark style that gives your brand a sense of identity.
- Consider posting multimedia in social media platforms and never underestimate the power of video. Use animation or motion graphics in your posts to better draw and retain the audience’s attention. Even when you are posting multimedia, you should implement your organisational identity and relevant themes.
We are here for you to make creative and visually stimulating content for social media campaigns. Leap Digital accomplishes what most social media agencies fail to do due to lack of resources to create digital beauty.
Social media marketing is one of the best ways to build an audience, increase brand awareness, loyalty and boost sales. Rely on us to create the perfect social media marketing plan that yields results. Our social media team has the expertise that you deserve. Stay in touch!
Knowing the immense benefits digital platforms can help you attain, you have finally decided to harness online tools to grow your business, right?
In today’s world, digital marketing is an overwhelming term that describes various online methods of marketing and growing your business. If you don’t have dedicated members or resources, time and expertise to run a large-scale digital campaign, you should find the process exhausting.
To champion Digital Marketing strategies, you need to apply various marketing options ranging from SEO, Email Marketing to Social Media Management, PPC and Blogging among other choices. It is indeed difficult to figure out how and where to start from and trust us this is normal.
The concept of digital marketing agency thus became popular worldwide and why you should choose an agency for your business’ growth, here are our top picked reasons:
If you want to run an online marketing campaign, you need to hire expert team members or you can arrange training for your team while both can be time-consuming and financially-demanding. Your undivided attention will be required to ensure a seamless process but hiring an agency can help you reduce this burden from your shoulder. Simply by sharing your goals and timeframe with an agency, you can avoid in-house training, recruitment or managing team members but still can make sure your digital accomplishments are intact. Finally, engagement with an agency can free you up to run your business even more efficiently.
Reducing The Overall Costs
Although surprising, hiring a digital marketing agency can considerably save from your overall digital marketing cost in comparison to running an in-house operation.
As agencies work as independent contractors, your payroll tax should be exempted. Not only that, recurring costs of having full-time employees such as benefits, health care costs, salaries should be eliminated from your monthly expense.
Digital marketing campaigns require a plethora of tools, and you can use them by paying the agency a hefty one-time payment or subscription fee. You might even not need to pay anything if you hire an esteemed agency who in most cases have the essential digital marketing tools.
Working With Experts
For most small and medium enterprises, you can’t just hire digital marketing experts on the verge of launching a campaign. The process requires time and understanding of your business motifs. Instead, by hiring an agency you can get the top talents of the industry at a relatively less cost and stress. These talented people have been working on similar projects since long as they handle a wide range of clients and you can expect talent and experience simultaneously working for your growth, isn’t that amazing?
Insight On Target Audience
Before launching a digital campaign, you need to do your homework properly: to learn about the industry, about your competitors, your unique selling proposition, latest marketing practices and so on.
By hiring an agency, you can get an insight about your market, competitors and the latest industry-standard practices coupled with contemporary development in digital marketing to ensure quantifiable results. Digital marketing agencies will also be tasked to identify and research your target audience to understand their behaviours, preferences and interests. Finally, you can achieve maximum ROI possible while keeping your business abreast of relevant developments.
Strategies To Succeed
Among the many tools used for an efficient digital marketing campaign, some will work for you while others will bring devastating results. A reputed digital marketing agency should suggest which technique you should implement by analysing your marketing efforts and the viewpoint of the consumers. They will also help you to locate your target audience and to determine what content appeals to them most resulting in successful digital campaigns.
In the case of in-house operation, you need to increase the size of your team in response to the growth of your business. The more your business grows, the additional resources you will require to manage that sustainability. When you hire a digital marketing agency, no change is required in your current team as they offer plans and packages that best suit your requirements. Thus, online growth requirements of your business can be fulfilled by having hired a scalable and flexible agency.
Your investment and campaign outcomes can verily be measured as a digital marketing agency helps you to determine Key Performance Indicators (KPIs) and how your marketing campaigns are performing in relation to your objectives; a measurable Return on Investment (ROI) of your total campaign. Moreover, an agency generates monthly/quarterly keywords/SEO, Website Audit reports based on your instruction so that you can make sound decisions.
Digital Marketing Tool
Without using premium tools, you cannot get an insight on analytics, keyword research, competitor analysis, paid search management and automation tools. Therefore, to streamline each campaign by using the right tool, you may need to hire an expert digital marketing agency who is likely to have access in most online marketing tools and you only have to pay once!
In an era of big data, you need a data-driven solution to all your business needs. A digital marketing agency assists you to determine the best places to run your native ad campaign on. Native advertising offers a natural and organic way to boost your ROI by displaying ads in your native language and by connecting your consumers more with your contents.
By hiring a digital marketing agency, you can discover your brand story is travelling across various channels and platforms. Your hired agency is also responsible to generate positive PR: compelling and engaging messages that connect and resonate with the target audience about your products and services resulting in improved brand visibility and image.
Choosing The Right Agency
Remember, digital marketing is a slow and constant process and you should avoid those agencies who offer a quick return of their promises. Ask to share their previous work samples, primary industries they cover, information about tools and techniques they use before finally hiring one. A digital marketing agency starts helping you to grow your business by designing and launching a campaign as soon as you hire them. You should allow your agency to make decisions best suited to your interest and budget plan. Do you have any questions on digital marketing? Feel free to reach out to us here.
You read on how SEO and other promotion tools can improve your business and lure more traffic towards your website. Now what?
You work morning till night, you don’t have time checking for keywords or writing content. Let alone check performance every now and then to modify strategies. Solution? Hire an agency that specializes in boosting website performance!
Why would you do that? Well, at least for the following reasons:
A Marketing Agency Will Enhance Your Website With Modern Strategies
In a world where there is a new website every 10 minutes and an overwhelming amount of information on the internet, businesses who want to get ahead of the game need to improvise. While certain basics remain the same, the strategies don’t. Which is why you need someone who is aware of the latest tactics in marketing. This means: Paid advertising, Metrics and data analysis, Print marketing, Public relations work, Special events and Sponsorship, to name a few. There are at least a dozen more. Do you have all that time to research and experiment?
Hiring An Agency Will Mean You Have More Time For Your Business
For entrepreneurs who are used to doing everything themselves and would want to apply the same attitude to digital marketing are in for a not-so-pleasant surprise. The thing about digital marketing is that it has a rather staggering learning curve. So, while you could be out there promoting your business or running errands physically, you are stuck in front of your computer with statistics and graphs with little idea how to implement them. This could lead to your physical business going about unattended. On the other hand, hiring an agency means you can go about your daily tasks with ease and not worry about the online aspects.
An Agency Is Likely To Decrease Your Payroll Costs
Some business owners have the idea that if they hire staff to do this work for them, they are saving money. This is where they are wrong. An agency usually charges by the hour, which gives the idea that they are naturally more expensive. When hiring an employee, business owners have to take into account the social benefits, the base salary etc. Whereas, when you hire an agency to do the job by the hour, you simply pay the direct cost of the service and nothing else.
An Agency Specializes In Branding And Online Business Promotion
Hence, the people working there are much more likely to know a lot of details and tricks that a beginner is not aware of. It is best to trust your business into the hands of a professional team than spend hours on research, without even knowing if you are on the right track in the first place.
Proper Marketing Strategies Will Result In Lead Generation For Your Business, Which Will Lead To More Sales
Lastly, again the Marketing Agency builds its reputation on Branding and Marketing strategies, hence they will know just the platforms and ways which would generate leads for your websites and a rapid increase in product sales!
If that was not enough to convince you, here are Additional Benefits to hiring an Agency:
- They have knowledge and expertise with your market niche
- They have extensive experience in executing marketing plans
- Saving money since no employee training required
But before you get all geared up to hire an agency, first ask yourself the question
“What do I offer that is BETTER or DIFFERENT/NEW than other businesses in the same niche that has existed for years?”
If you can answer that question clearly and concisely, you are on the right track. If not, it is not likely that your business needs a little more work with branding, for example. This is important because even if you hire an agency but you are competing in a market where there are at least 50 other similar businesses in your area, offering the same services or product, it is unlikely that getting more traffic will lead to an increase in sales. Therefore, you must think this through and make sure you are offering something that stands out.
To give the agency a link to your website, access to web analytics and leave with the phrase: “Generate more traffic and sales for us.”
To provide the agency as much information as possible about your business: from regions of presence to calls for action for each landing page.
Spotting Fakes: Top “offers” To Run From
- “We will refund the money for all 12 months.”
- “We guarantee that the site will not get banned.”
- “50% of searches will be at the top in six months, or we will refund the money.”
- “Maintaining” a feature as a gift when ordering SEO-promotion”.
Shady agencies corrupt businesses with guarantees just to get a contract. In SEO, there can be no guarantees other than the amount of work done in principle. If you want to get traffic three to eight times cheaper than in Google Ads, take the risk!