Search engines are effective answering machines. Whatever you ask, there is always an answer online.
But how do you get those answers? What does a search engine do? How do the search engines give you thousands of answers to your queries— all in a blink of an eye?
One of the crucial elements that can help answer these questions is website crawlers. Website crawlers are search bots that crawl through websites and discover, organise, and show the best results.
Genius, isn’t it?
But the backend is way too complex. From indexing the content and ranking it atop of Google, you need to know how does a crawler based search engine work to ensure the best SEO performance.
Web owners prepare their content in favour of search engines spiders aka crawlers.
If you are doing the same but not getting first-page ranking or not getting indexed, feel free to contact us. Our in-house SEO experts will run a full-scale audit on your website, identify errors, and optimise it for easy indexability and outrank your competitors.
How Do Search Engines Work?
Search engines exist to understand your texts and display the best answers to your problems from numerous web sources.
The goal is to show you relevant results. But they come in two different ways— organic and paid.
As for the names, organic search results crawl through numerous web pages and look for relevant information. And displays all of them based on ranking factors.
Talking about ranking factors, SEO experts leverage on-page, off-page, and technical SEO optimisation methods to make your website known to the search engines. It is a long term process and usually takes up to 3-6 months to index and rank your website on Google’s top page. High-quality content and regular website maintenance play the most crucial role here.
On the other hand, paid search engine ranking or PPC is paying Google to show your website top. So, whenever someone is searching with your targeted keywords, your website will get first-page visibility. It shows almost instant results and great for quick ROI. If you are planning to scale up your business with Google PPC, feel free to hire us.
However, technically, a search engine works in three primary ways:
Crawling is a never-ending process unless your website has been de-indexed for some reason. Search crawlers comb through online sources and look for fresh and existing content. It goes through every URL and code to identify available content online.
Let’s see what Google says about crawling—
Indexing is more like organising a library. You have thousands of books scattered. Indexing will categorise them and keep them in their respective section. This process begins with crawling as the crawlers identify the types and categorise them accordingly. The search spiders also determine which source to keep in the library and not. Without indexing, your web page won’t show up on search queries.
To check if your site is indexed, type site:yourdomainname and hit it. You will see a result page like below.
If you see a message with no trace of your website, it’s not in the game yet. Contact us to audit your website for free and identify indexing issues.
When you have a top-notch website and SEO-friendly content, ranking will be a matter of the moment. Search engines crawl and index good content and show them according to its relevance to the search queries or keywords. The better quality content you have, the quicker you will rank for.
So, that’s how a search engine primarily functions. One thing is certain, though: it’s all about crawlers. To learn more about how does a crawler based search engine work, let’s see what a search engine crawler is.
What is a search engine crawler?
Crawler based search engines use crawling methods to gather data online. The bot combs throughout the online data gallery and looks for indexable content. Google and Yahoo are two popular crawler based search engines. The crawlers take every URL into account, list down keywords, and add them to the database.
The main aim of these robots is to discover ever-growing content libraries and identify worthy ones. However, by content, it’s not the written texts. Any image, PDF, video, and other media files with links are subjected to be crawled and indexed.
It may sound too simple. But as mentioned before, the backend is loaded with actions. While you enjoy consumable data just by a click, search crawlers are digging up millions of web pages to show you the most relevant information.
So, search spiders are busy bees— no doubt. And maybe so, sometimes you will require more time than usual to get your website indexed.
Read Also: What is White Hat SEO?
Why Is My Page Not Indexing?
Unfortunately, your website may not get indexed as per your expectations. There might be many reasons. For instance—
Robots.txt file: This is a great spot to start with your journey towards fixing indexing issues. Google bot primarily looks into the robots.txt file when trying to index. If you are asking the spider not to index your webpage, it will do so.
Too many redirections: Using so many 301 redirects can discourage crawlers to leave your site as it is. Moreover, it is quite annoying and audiences will abandon your website instantly.
Duplicate or think content: Great content is useful and reader-friendly. So, if you have the aforementioned issues fixed, most probably your webpage is not indexed due to poor content. Upgrade your website content quality to invite crawlers and get indexed fast. Avoid duplicate content issues to avoid penalties as well.
Page not responding: Consider the functionality of your website. Make sure the URL is not showing a 404 error message.
How To Optimise Websites For Easy Crawlability & Quick Ranking?
The better your website’s crawlability is, the better your chances for ranking is. After all, your understanding of how does a crawler based search engine work impacts your SEO success.
So, when you are optimising your website for Google top page ranking, make sure you are aware of the below issues—
Without a good website structure, you are building a castle in the sky. Website development can be tricky. You have to make sure you are designing and developing a responsive website that has a great structure. If you are unsure how you can improve it, hire a reputed web design agency to build an easily crawlable website. Put an XML sitemap on the website so that the spiders can identify and index your web page URLs quicker. Specify your title tag and meta description so that search spiders know what you are talking about.
Content is the knight, if not the king. Great content serves greater purposes— keeping audiences engaged and ranking quicker. Relevant and useful content libraries with proper SEO optimisation invites search engine crawlers more effectively. As a result, the first Google search engine result page becomes your everyday phenomenon. Complex content demotivates the web crawlers from indexing your website. So, publish properly optimised SEO-friendly content to outrank your competitors.
“When you are designing a website, make sure you are optimising for page speed, content readability, and keyword distribution. This sends strong signals to web crawlers and helps you rank faster on Google.”
The number of relevant links will help your website get rank faster. The more your website gets links from relevant sources, the more search crawlers will crawl your site. Evidently, every piece of information will be inspected by the web spiders, keeping it hot all the time. Besides, use internal links to your web pages to show relevance and build a virtual content category.
Keywords are the most crucial points for a crawler based search engine like Google. With precise keywords, you are asking search bots to show your website to the relevant people. Besides, it helps you rank on top pages. Use any popular keyword research tool like ahrefs and select the most suitable ones. As keyword selection is a tricky process, let the professional SEO practitioner do it on your behalf.
Crawler based search engines cannot read content buried under Flash and Java plugins. So, to make your content indexable, avoid using those. Keep the important information open to all search crawlers. This way, your website is ready to get indexed and ranked on Google.
To understand the basic science of search engine optimisation, you have to learn how does a crawler based search engine work first. The more you gather knowledge on those crawlers, the better you can optimise your website for them.
Crawlers or spiders depend on your content and website structure to index your site and give it a decent ranking. Even though crawlers are independent, your action determines how search engine optimisation works on your virtual spot. So, make sure your website is not blocking crawlers with a noindex robots.txt file, you are publishing great content, and your SEO strategies are not fishy in the eyes of a crawler based search engine. Down on confidence? Hire our SEO experts to rank your website on Google.
The term ‘White Hat SEO’ refers to ethical and legally not objectionable Search Engine Optimisation that promotes positive rating by using SEO services that are within the terms and conditions of the major search engines, such as Google.
White Hat SEO is performed by natural linking, also known as organic link building, to other websites. This organic link building is usually generated through good and useful content and popularity among the users.
Generally, White Hat SEO represents any SEO services that will improve the search engine rankings of your website on the search engine results page (SERP), all while maintaining the honour of your website and maintaining the terms of service of the search engine.
The Tactics Followed By The White Hat SEO Are:
- Content and services of great quality. Natural linking set voluntarily by the user will only be generated by high-quality and non-duplicate contents.
- Thorough research of keywords is very crucial to White Hat SEO as well as the use of those keywords in texts, images, metadata, and so on.
- Building unnatural links are prohibited in White Hat SEO. The strategies of social media are often used to support the building of natural links.
- On-page Optimisation contains a lot of potential in White Hat SEO, easy navigation of a website is very essential.
Advantages Of White Hat SEO
White Hat SEO proves to be cheaper for a website in the long run than Black Hat SEO as there is no need to repair the violations that are identified and penalised by the search engines.
Websites that are optimised by White Hat SEO are secure from the penalties of the search engines.
Businesses go for White Hat SEO to prove that they are worth their position they have on the search engine results page to their users for ethical reasons.
The search engine rankings achieved by White Hat SEO are generally more stable and long-lasting if compared to websites optimised using unfair ways.
Why White Hat SEO Practice Necessary?
White Hat SEO techniques are essential for internet marketing services because a failure to engage in White Hat SEO by your work can result in a ban of your website from the search engines. Google is the leading search engine and there are billions of users who visit Google per day, and each visit in Google means that there are chances that your website will be discovered by a user.
There is no doubt that Google is an undeniably powerful traffic source to a website and being banned from Google will result in a damaging drop to your website traffic and is very harmful to business. It is better to hire a digital marketing agency or social media marketing services provider for your website to ensure that your website does not break the rules.
Imagine that all the hard work that you and your team put into that website goes into vain as your website gets banned from the world’s most commonly used search engine, Google. And once a website gets banned from Google, there is almost no chance that you will ever be re-listed there, and a lifetime ban will severely affect your business.
Implementing White Hat SEO techniques is the only available option to create a sustainable and proper website. Make sure that the SEO tactics you follow are strictly white hat.
Below Stated Are Some Steps That Are Considered Strictly White Hat:
1. Present quality service and content
Create content of high quality that will meet the requirements of the users and will answer their queries. Use the available SEO keyword research tools to find the keywords that are most relevant to your content as these keywords will optimise your website.
2. Use Meta tags that are descriptive and keyword-rich
Use your keywords properly while writing the meta description for each content on your website. This will help search engines and users to discover your website easily.
3. Make sure that your website is easy to navigate
Focus on how you are organising the information architecture of your website. Research shows that websites that are easier to navigate for users have a better ranking from search engines and a better response from the users.
In the long run, White Hat SEO is the only way of maintaining the search engine rankings consistently and ensuring the security of the website. This is the reason why companies that are present on the search engine results page are of great importance to the future, and they strictly rely on white hat SEO methods so that they do not lose their ranking or get banned from the search engines.
Thinking about ranking your website on the top of google? Hire Leap Digital get it done.
SEO or Search Engine Optimisation is a process to increase traffic to your website via organic search engine results. Shifting algorithms, brutal competition and lack of understanding make SEO particularly complex. Further, to earn and sustain the desired result, you need to put a persistent effort and thus, bringing help from outside can be an idea worth considering; hiring an expert SEO agency perhaps. SEO agency essentially can help you to achieve desirable results quickly and at a lower cost. It is also reasonable to worry about trusting a third party with your SEO responsibilities therefore, you must look for a qualified and proven SEO agency.
We pick top 8 reasons to outsource your SEO needs
Hiring an SEO agency can save you valuable time. You need not to be concerned about ranking in the search engine whatsoever, your agency will; saving a lot of time for you to rather concentrate on your business. By withdrawing responsibility of SEO from you or your in-house teammates, you can assign them in other aspects of digital marketing, proving crucial to your overall digital success
If you plan for your SEO to be done by your in-house team, you will need expert human resource, training and development and more. However, if you want to do it properly, efficiently and professionally, outsourcing SEO can help you by providing a team full of experts but with a considerably less cost. Remember, if you cannot do SEO in the right way from the beginning, it will be pricier to convert it in the long run.
A specialised SEO agency in most cases uses various strategies like website rankings, off-page/on-page SEO, local SEO, keyword research, content marketing, lead generation, directory citation simultaneously. You can thus get results relatively quickly and as your SEO efforts are continually measured and tested, your position in the search rank sustains.
No Buffering Period
If you want your marketing team to work on SEO, they will spend time to revise the latest industry trends before initiating their work. However, your SEO service provider won’t waste time to learn any new thing but ready straight away. An experienced SEO agency will keep you at par with the shifting trends in the digital industry. Google changes its algorithm around 500 times per year and if you want these petty yet crucial changes to take into consideration while crafting your SEO strategy, hiring an SEO agency is a must.
‘White Hat’ SEO Practices
If you hire an expert SEO service provider, you might get benefits from their White Hat SEO practices that should improve your SEO in a legalised and proper fashion than implementing ‘Black Hat’ SEO methods like back-linking in spammy websites and directories that will rather pose a threat to your SEO and domain authority score.
Access To SEO Tools And Expertise
From SEMRush, Moz, Ahrefs to seoClarity, BrightEdge and more, an effective SEO campaign requires a plethora of tools that you can get with a hefty one-time payment. SEO firms usually have access to these cutting edge tools that will take you years to learn fully. By hiring an agency, you can rip the benefits of these tools without losing time and gain access to a constantly updated source of information. In a nutshell, you are not only receiving dedicated SEO service but gaining access to an entire squad of digital professionals, gears, latest trends and resources to help with all your SEO needs.
Burnout Of In-House Teammates
Repetition reduces the overall performance be it of a team or individual, known as burnout. A major part of SEO contains keyword research that involves long hours of tedious phrase search, investigating search volumes and reviewing keyword performance; over and over again! Thus, this repetitious process of doing SEO has negative psychological and physiological impacts no matter whether you are working as a team or as an individual.
Seeing things from a close proximity is difficult. You will not be able to see the bigger picture. On the same note, an in-house team in most cases will be unable to perceive their mistakes while an SEO agency must have to act impartially to achieve results when their reputation is at stake. You can only manage a meticulous, proficient and thorough assessment if and only if you outsource your SEO needs to an agency.
We understand, hiring an expert SEO agency in Essex can be overwhelming but trust us, it is not like betting in a wild gamble. Instead, outsourcing SEO services can be proved to be a constructive move if you investigate and evaluate the available SEO team properly before getting into a contract. We advise you to assess all possibilities before outsourcing your SEO services. Still, worried? Get in touch with us with any questions or concerns you have!
For anyone who uses Google on a regular basis often, can see that certain results appear on the first page while others, even if they might be ten times more useful, find their way on the second or even the third page. Why is that? It is a known fact that many internet users do not go past the first page; in an article by Forbes Magazine a poll result showed that 71% of the traffic is attracted by the first page and that number jumped to 92% in the recent years. Moreover, the second page receives only 6% of the traffic, significantly lower than the first, hence the stakes are pretty high. So, as a content creator, or someone who wants to draw more traffic to their website, your primary interest lies in making sure your website appears on the first page. But how do you do that in such a competitive time?
What Does SEO Optimization Mean?
SEO (Search Engine Optimization) is a comprehensive expansion and promotion tool for websites to reach the first positions in search engine results (SERPs) for selected queries in order to increase traffic and further generate income. This optimization is done by incorporating a set of keywords into the website pages. These keywords are the phrases and sentences which people search most frequently for.
How SEO Can Help Your Business?
High-quality SEO promotion is an effective tool for a successful business. Does your business really need SEO optimization?
This question can be answered unequivocally – any business, that wants to succeed, needs SEO in 2021. An increasing number of users are more likely to trust search results than, advertisements, for example. Hence, as a producer, it is best to tailor your website in a way that the potential consumers find their way to it.
Moreover, in addition to ranking your business website high on Google and increasing traffic, you can also use local SEO (research) to spy on competitors and see what they are doing differently.
Hence, using SEO optimization for your business:
- increases your website traffic,
- enhances the reach of the local community,
- gives you an excellent online presence and increases your local market dominance,
- will give you a deep understanding of the intentions and desires of your ideal clients.
- The importance of local SEO cannot be overstated. Running and maintaining your local SEO strategy on an ongoing basis is key to getting the results you want.
How SEO Influence Your Online Presence
SEO promotion ensures your site’s visibility and effective presence on the internet search engines, resulting in a significant increase in sales and profits for your clients. Search engine optimization of a website is now an important and necessary process for every business. The main search engine optimization components are organic search, SEO page optimization, link building, keyword search strategy and results reporting. By carefully tailoring your website using these tools, you are sure to have your clients find their way to your business.
How Long Does It Take To See Results?
In general, it takes from 3 weeks to 9-12 months to get a return after the launch of work on website promotion. The timing is determined by the level of competition on demand and the general level of competition in the promoted topic. Also, factors such as:
- site age (criterion of trust in the site from the search engine);
- the number of sites that are actively promoting in this topic (criterion of “density” of the results of the issue);
- total traffic on the site (a criterion for assessing the usefulness of the site for users);
- the number and quality of resources that link to the promoted site (criterion of the authority of the resource);
- the number of documents relevant to the request on the site (assessment of the compliance of the site’s subject with the search query);
- organization of workflow and reporting, due to automation tools, the time for mechanical operations in SEO is significantly reduced (PromoPult / SeoPult, Pixel Tools and others).
SEO has been the primary way to drive traffic to a website since the beginning of search engines. However, at every stage of its existence, SEO is changing, adjusting to new ranking algorithms, filters and factors. Search engine optimization will be in demand as long as people are looking for information on the web.
If you want, you can independently immerse yourself in the study of the rules of search engines and Internet marketing. Keep track of the latest news and industry trends, constantly update your knowledge. But if you don’t have time for all of that our team is always ready to offer high-quality assistance at an affordable rate.