As the UK is very likely to return to the pre-covid-19 era soon, it’s time you rethink your business strategies. Well, it’s not what we might be thinking. However, pretty much we are about to embrace the ‘new normal.’ After counting so many days away from businesses, the long-awaited moments are finally here.
But, will customers join spontaneously in our local shops, gyms, bars, and other physical stores? Marketing experts don’t think so. Even though the majority has shifted to digital, we are yet to leverage the technology in our favour.
In this article, we’ve covered some of the most used post-pandemic marketing tactics for small businesses. Also, you’ll know how you can use them to grow your business and enjoy long-term benefits.
7 Effective Post-Pandemic Marketing Strategies To Cope The ‘New Normal’
In this covid-19 grappled era, switching online is the best practice. But it’s easier said than done as many businesses can’t operate online. For instance, not everyone can’t access the expensive equipment that a gym subscription offers in the home. Again, with so many competitors to go live in full swing at once, how to grab clients and customers? What to do to tackle the change and remain on track?
Businesses like these need to have a clear marketing plan. Here comes digital marketing with its creative flairs. With innovative and strategic social media marketing plans and leveraging local SEO, the prize is yours to take home.
Let’s see what post-pandemic marketing strategies are effective in turning the table in your favour.
1. Focus On Existing Customers
As businesses are live after almost more than a year, you’ll very likely be faced with extreme competition. So, if you struggle to attract new customers, turning towards the existing customers is a good spot to start. It doesn’t matter whether you had to shut down the operation due to covid-19. As long as you have a list of old customers, you have the chance to thrive again.
So, work on those. Covid-19 post-pandemic marketing strategies should start here unless you have other executable plans. Keep your store door open to all— enthusiasts or genuine buyers. Make contact with the existing customers. Let them know that you are available once again and operating per the government recommendations.
2. Overhaul Your Communication Strategy
In this digital world, communication is the key. So, use it wisely. Besides, the pandemic situation has introduced new forms of communication. It’s not long ago when we shared laughter in a shop over a cup of coffee. But now, it has shifted to zoom meetings. As we are mostly glued to smartphones these days, small businesses should make online media their primary communication channel. However, this is not to replace one-to-one communication but to add feasibility.
The newsletters you used to send might not work in this context. Similarly, the content that made your fortune might not get enough response now. Therefore, you have to address changes in how you reach out to the audiences and customers.
Why not try introducing the trending digital marketing strategies? Design your social media marketing visuals in a way that keeps your subscribers hooked. If possible, push out the latest news related to your niche as much as you can. Give priority to their needs and cater for your content based on personal preferences. With strategic content calendar implementation, you can reach hundreds or even millions. It’s all about the approach you choose for communication. So, set your course right.
3. Switch Virtual
As the global pandemic has brought changes to schedules and behavioural traits, switching online is brilliant. However, you don’t have to abandon your beloved store on the high street. Optimise your business for online users. Even though numerous people still prefer shopping from nearby stores, a large number has shifted to eCommerce. And the number is quite surprising.
For example, 20% of retail shops took almost 7 years to switch online before seeing a breakthrough. And in just a month, the number soared as high as 31%— a remarkable transformation indeed!
On top of that, companies worldwide are also going virtual due to worldwide lockdowns and restrictions. As Forbes continues figuring out how companies are leveraging online media to survive the pandemic, recent data revealed by Cloudflare remarked on the astonishing transformation of the e-commerce industry in London. So, honestly speaking, you don’t have too many options left. Either you go online or go unnoticed.
Interestingly, you might have joined the virtual journey without even noticing it. There may be some promotions you are doing online. Or say, you have a list of emails of your existing clients whom you send monthly newsletters. So, all you need is just a leap and enhance your presence. Hire a reliable social media management agency to ensure a great start. First impressions matter, you know.
4. Deliver The Right Message To The Right Audiences
Categorising who is your ideal customer is crucial in digital marketing. At the same time, feeding the audience with the right message is also essential. The way you communicate determines how successful you will be as long as you filter the most relevant audiences. When you blend creative copy with appropriate visuals and present them in front of interested consumers, you will be delivering the right message.
However, the post-pandemic marketing strategies will mostly revolve around filtering appropriate buyers. The better you will filter, the better your ROI will be. On top, with a filtered approach, you are very likely to establish a personal connection with your audience. So, initiating a conversation becomes easier that creates a scope for pushing direct sales.
The more you focus and approach strategically online, the better you can keep your audiences engaged. And in that case, thought-provoking copywriting and branding to ensure resilience.
5. Be Empathetic While Communicating
The world is suffering—so are we. The best way to communicate in this pandemic-prone situation is to show empathy. And it will be the talk-of-town in the post-pandemic world. Successful marketers will use sympathetic tones to win buyers while your usual pre-pandemic techniques might fail. Emotion and humanity always prevail over anything. To thrive in the post-pandemic marketing situation, there is no alternative to going soft with communication tones.
For instance, British chain supermarket Morrisons rebranded their purposes to address the customers’ needs. This was entirely customer-centric and eventually skyrocketed their brand response to multiple levels. The whole rebranding process was not to achieve sales-of-the-year but to get closer to the audiences. Surprisingly, they succeeded in humanising their brand.
However, being empathetic does not have to be only pandemic-centric. You can use this marketing strategy to show solidarity with any ongoing social or cultural movement. You can address changes in your brand logo depending on current events (e.g. LGBT Pride celebration). Moreover, customers feel at home when brands connect their emotions with marketing strategies.
6. Revamp Your Social Media Marketing Strategy
Even though Covid-19 has created social distances, we have become more dependent on social media. As social media users are increasing daily in the UK, post-pandemic marketing strategies will target relevant audiences and offer tailored products and services.
However, in social media marketing, audience targeting plays the most crucial role. To do so, finding out who is interested in your service, their age, gender, and even demographic information is necessary.
Video content marketing is expected to take the lead in post-pandemic marketing strategies for small to large-scale businesses. Static images are no longer creating the hype they used to just a year ago. People are fond of video materials, and digital marketing specialists are pushing more animated and video content in their strategies. Besides, Google is considering video content as the alternative to textual information and blogs. Sharing 1 or 2 video elements along with usual social media posts might get you more engagement. No matter how big or small your business is, careful selection of content materials and utilising them to create an engaging video will keep your audiences entertained, informed, and engaged.
However, a social media marketing strategy does not focus only on content pushing. It performs a variety of experiments to keep the brand message precise yet fun and interactive. Many digital marketing agencies are leveraging some popular social media marketing and lead generation tactics including—
Established brands sometimes offer free giveaways to their top fans. As a start-up, this might be tough for you to offer free giveaways. However, this works like magic when it comes to engagement and increasing follower count. So, spare a budget for this marketing strategy. Initially, it may be a bit pricey, but you will have a bigger follower base and loyal customers in the long run.
Social media marketing is not all about reaching out to audiences with your products and services. You need to arouse interest and keep them engaged with your brand. Without posting generic content every day, you must try to introduce diversity. And in that sense, a quiz session or mini-contest on any trending topic or even about one of your products will be effective in creating brand awareness. In the post-pandemic situation, these marketing strategies will bring thrill among your audience and may invite huge traffic and sales.
Arranging webinars to make your audiences aware of the current events and social programmes is an excellent way to stay connected with existing customers. On top, if you are initiating a learning session through a webinar, the chances are you will get hundreds of new followers and leads per session to sell your products. LinkedIn is a great platform to arrange a webinar and hook the audience. You can try that to make your first breakthrough in the post-pandemic situation.
7. Use Paid Media
Paid advertisement has always been effective in reaching more audiences and generating sales. However, people are spending more time online during covid. And they are expected to continue so even after the pandemic situation. So, now is a great time for you to allocate a budget for paid advertisements.
Running PPC campaigns are great for large-scale companies. On the other hand, small businesses can benefit directly from social media advertising campaigns. However, choosing where to display ads is crucial. As there are many social media platforms available, you need to find out the most relevant one. It is equally important to filter audiences based on age, gender, location, marital status, etc. Actually, the list goes on. So, pick the best platform for your purpose. Only then consider hiring a social media marketing agency.
As I’ve mentioned before, switching online is the first pillar of a successful post-pandemic marketing strategy. Having a responsive eCommerce or business website is a must for this purpose. And when you have one, consider optimising your website for search engines. A reliable digital marketing agency in Essex with a good record of SEO services can help you stay on top of SERPs. For greater reach and customer acquisition, try Google PPC marketing. Aim for low CPC. This will ensure a competitive advantage for your brand in the post-pandemic business situation in London.
Besides, investing in Facebook ads and other paid media indicates you are going strong even during this pandemic and beyond.
8. Offer Exclusive Deals And Discounts
Discounts and offers never failed to skyrocket sales— at least, not for the quality brands. This has been practised from the inception of the business, and still, to this date, it is going strong to this day.
So, to cope in the post-pandemic business competition, run discount campaigns on selected products. As many UK people are going through a financial breakdown, a discount on products will bring instant sales. However, it’s not like you are the only one offering discounts. Even many renowned brands are using this simple strategy and seeing results.
For instance, Neil Patel, an established digital marketing agency based in the USA, offered unbelievable premium features in his free SEO and Keyword researching tool Ubersuggest. It was a great success not in sales, but the agency got appreciation from many similar brands that helped him establish more brand authority.
So, offering discounts and coupons is always a win for you— one way or another.
9. Never Stop Optimising For Local SEO
As a local business operator, your priority should be the local customers. While your store is open for regular customers, paying attention to online customers is also necessary. And reaching out to local customers online is feasible through strategic internet marketing services.
But optimising your website for Local SEO requires an additional budget. If your business is suffering from budget-cutting, you may consider UK government business finance support. With the initial budget problem fixed, focus on ranking your website on top SERPs on Google. This will bring massive traffic to your site, and if you have an attractive landing page, the chances of going out-of-stock are pretty high.
And in this online scenario, you cannot look down upon creative post-pandemic marketing strategies. However, there are many local SEO service agencies that you may consider reaching out to. You will get the best SEO services in Essex, along with strategic social media marketing solutions from the best agency.
The crucial point is, post-pandemic marketing strategies are way more tricky than other times. So, sticking to the old-school marketing plan will not see a breakthrough in the London market. You have to be creative, agile, and patient. Focus on your customers, prioritise their needs, address the gaps, and hit when the iron is red. These are the key takeaways of effective post-pandemic marketing strategies. And, it’s pretty much challenging for anyone. So, while you keep yourself busy in the store, let the best digital marketing agency in Essex take care of your online presence.
The world of social media is vast, and social media marketing can be an effective way of increasing brand awareness and attracting potential buyers to your business. Social media marketing will only provide positive results if it is used correctly. Therefore, it is better to hire a social media marketing professional or a social media marketing agency for your business.
Here, we will discuss four reasons why businesses should go with a social media marketing agency:
1. Social media marketing agencies have good strategy and plans
A social media marketing agency will analyse the condition of your business and compare it with your competitors. The agencies will plan strategy and ideas that will help your business to improve its social media presence and be better than the competitors if you choose to use their social media marketing and management services.
2. Social Media Marketing Agencies Help to Improve Brand Awareness
A social media marketing agency has the expertise to help businesses in improving awareness about their brand on social media and attract people towards it. They will also drive traffic towards the company by using excellent and relevant content.
Increased brand awareness of a business will help it to move forward than the competitors of the business. It will attract the targeted audience and help in an increase in sales.
3. Business owners will save time, money, and other resources
Many businesses do not have enough knowledge about social media marketing and end up wasting both money and time. A social media marketing company will make a detailed plan to improve the condition of your business based on the budget, targeted audience, and goals of the business.
Social media marketing agencies will also monitor and evaluate the performance of your business on social media and save you time and resources. You can utilise your time and resources on other important aspects of your business. Social media marketing agencies will also save you a lot of money and help you achieve your goals in a short time.
4. Social media marketing agencies are experts
Social media platforms are going through changes every day. It is getting even harder to gain attraction towards your business when there are hundreds of businesses operating in the world of social media. Although it is hard for business owners to focus on these changes in social media platforms, social media marketing agencies are constantly updated about these changes.
A social media marketing agency can also help businesses with social media advertisements. Social media advertising is an effective way of driving traffic to your business.
Proper use of social media marketing is highly beneficial for a business. And it is essential to hire a social media marketing agency like Leap Digital that can efficiently increase the brand awareness of your business and help it flourish.
Initially, social media started as a way for people to connect. But as years went by, it has become an essential destination for businesses. It is crucial to have a social media presence; it does not matter whether your business is online or offline. You can take the help of digital marketing agencies to build your brand’s social media presence.
Facebook has over 2 billion active users, and Instagram has over 800 million active users. These platforms provide businesses with an excellent opportunity to reach and connect with their current and targeted customers.
How To Grow Your Brand’s Social Media Presence
Let us look at how to grow your brand’s social media presence using social media marketing and management services.
1. Finalise your goals
Before you start growing your social media presence, get a clear idea of precisely what you plan to achieve from here. It would be best if you finalised these goals before starting the campaign. Otherwise, your time and resources might end up in waste.
2. Create a fantastic profile
Before applying your business strategy on social media platforms, complete your social media profile by filling in every information applicable to your business. A complete and proper profile is necessary to attract traffic to help your brand grow its presence on social media.
3. Follow related accounts
Your business will gain followers, but at first, you will have to prove that it is a genuine business. Follow relevant brands and real accounts. This step is important to establish the authenticity of your business and to grow its social media presence. Good social media marketing and management services make this step a priority.
4. Interact with the audience
Post content related to your business and interact with the audience of your account to grab their attention. If your brand can successfully build a connection with your audience, they will want to learn more about it. If you don’t know how to make engaging audience posts, you can help from professional internet marketing agency services.
5. Understand the audience
Figure out the needs of your audience by connecting with them. This will help you create a solid social media presence by targeting your audience market. They will be attracted to your brand if they know that you can cater to their needs.
6. Add “Follow” buttons to your website
Use your website traffic to gain followers on your social media accounts by placing the following buttons on your website. This will help your business to gain more followers.
7. Link your accounts to your website
Link all the social media accounts of your business to your website. This way, your audience will learn more about your business, and both your website traffic and social media presence will increase.
8. Organise events
You can spread awareness about your brand by organising events. Print materials or signage with your social media handles on it; this will attract the audience of the events towards your social media accounts and, in turn, grow your social media presence.
9. Share your profiles
Share your business social media profiles with people you know, but do not spam them with them. This will let them know about your brand and help you grow your social media presence.
10. Use Hashtags
Try to add relevant hashtags whenever you post something on social media. These hashtags can help drive traffic towards your accounts and website, but do not overuse them.
11. Use various platforms
Facebook, Instagram, Twitter, and YouTube are some of the most popular platforms, but try to increase your social media presence by using various platforms, such as Pinterest, Tumblr, etc.
12. Add social icons to your emails
Emails are an easy and valuable way to spread awareness of your brand. Add your social media icons to your emails, which may grab your readers’ interest to check them out.
Giveaways are an easy way of attracting followers, giving them a reason to follow your brand. These giveaways will motivate people to spread the word about the business and increase your social media presence.
Engage with your audience to gain their support. Try to respond to people who share, comment, or post about your brand.
15. Improvise your content
Search engines see everything that is posted on your social media accounts. Use relevant keywords to increase your search engine ranking, and this, in turn, will increase your brand presence.
16. Utilise your store
If your business has an offline store, promote your business by using attractive posters with your social media handles.
17. Post regularly
Posting on social media regularly can increase your presence by attracting more followers and by targeting potential customers. This can be difficult if you need to focus on other aspects of your business. You can hire local digital marketing agencies to manage your social media posts.
18. Add a personal touch
Interact with your audience using genuine and personalised messages; try to avoid the automated messaging system. Automated messages can affect your business reputation negatively.
19. Handle complaints
If a customer posts a complaint or bad review on your social media account, take those seriously and show them that you are working on those issues.
20. Ask your followers to share
A great way of bringing in more followers is to ask your current followers to spread the word about your business by sharing your hashtags in their posts.
21. Treat each profile differently
Avoid posting the same content on all your social media platforms and bring variations to your content on each platform to gain more followers.
22. Paid promotions
Use paid promotions to increase page likes, engagements, link clinks, and drive sales. Paid ads can also be a useful option for gaining an excellent social media presence.
23. Influencer Marketing
A good way of growing your social media presence is by collaborating with different influencers on social media. This will increase your sales and drive more traffic to your accounts.
24. Be active
Do not wait for people to come and interact with you; instead, try to connect with people and relevant brands by yourself.
25. Host a Q&A
Conduct simple Q&A sessions with your followers to gain interaction from your followers. Try to answer all the questions uniquely to build a loyal customer base and increase your social media presence.
We have told you about 25 ways that will help to grow your brand’s social media presence. Include these ways in your business strategies and have patience. If you find these tips helpful, you can find more exciting contents to read here.
Social media marketing is a concept that people use to promote their businesses on social media platforms by connecting with people on social media. Social media marketing requires both strategy and creativity.
Digital consumers spend a lot of their valuable time on social media so businesses have a chance to reach their targeted customers through their products and services, which is one of the reasons why digital marketing is so successful in today’s date.
Traditional mediums of marketing, such as radio, television commercials, and print ads were very costly. But now, with the help of social media, businesses can promote their products and services at a low marketing cost. Whether it is a big MNC or a small business, all businesses can reach a larger group of people by interesting social media content and posts on numerous social media platforms. With the correct strategy, businesses can be very successful in a short period.
In today’s date, 73% of marketers agree that the use of social media strategy for their business has been proven effective. Around 2 million businesses use social media advertising to promote their products and services.
Many businesses take the help of social media marketing agencies to grow their business, as they don’t have the time or expertise to carry out promotions and campaigns. Such agencies set up the client’s social media marketing accounts and run the advertising campaigns on their behalf. A recent survey shows that over one-quarter of businesses use social media marketing agencies to help with their social media marketing.
Social media marketing agencies provide valuable expertise and manpower to boost a business. Such agencies create social media content out of existing content such as blog posts, videos, and events. They add captions, links and upload videos that determine what will get boosted and how through advertising and other methods.
Social media marketing is having an enormous impact on businesses as business performance and growth are taking place at a tremendous rate. Social media platforms help to develop business tactics.
It is easier to adapt to the preferences of the audience and the latest trends through social media. Social media marketing helps a brand or business to build a strong and reliable online presence through innovative marketing strategies.
Advantages of social media marketing include
Businesses can increase brand awareness by building the company image among customers.
Advertising through social media can reach more customers and turn potential customers into actual customers.
Improved Customer Insights
By allowing customers to share their insights, businesses can obtain a better understanding of their customers. Social media marketing allows them to know about the opinions of potential customers and helps to create a network with them as well.
Connect with current customers
The use of social media allows businesses to answer the queries and concerns of their customers regarding the business almost instantly
If the business is has a fixed marketing budget, social media marketing is the easiest and the most cost-efficient way of promoting the business.
Some of the most popular social media platforms for business promotions and developments include:
It is a popular free social media platform where people can create their profiles, upload pictures, and videos, connect with others, and communicate with them. Facebook pages can be created to promote brands, products, and services. Facebook has approximately 2.07 billion active Facebook users monthly.
It is a flourishing social networking site where users can promote their business. Instagram has over 800 billion active users monthly. Many brands use Instagram to promote their products and to reach their audience.
It is a well-known social media platform where users can post short messages called tweets. Twitter has around 330 million active users.
It is a social networking website that is planned for professionals, managers, the business community, etc. This site allows users to connect and build a trusted professional network. LinkedIn has approximately 467 million users.
To know whether a social media campaign is successful or not, a business has to measure its effectiveness. As you build up a campaign, plan the end goal of your campaign and this will help you get the results you are looking for.
For example, Facebook, Twitter, and Instagram have a few common metrics for social media campaigns such as reach, page likes, impressions, engagement, and site traffic. Businesses may want to run their campaigns on certain channels based on the end goal of their campaign and it may be important to keep track of certain metrics only. Although tracking the engagement rate, average comments, reach and shares may not help the business to fully understand the effectiveness of its campaign.
5 steps to easily measure the impact of social media campaign are:
- Determine social media campaign goals.
- Create metrics to measure these goals.
- Measure the metrics.
- Monitor and report.
- Adjust and repeat.
Tools to measure social media engagement include:
If a business is participating in social media marketing, it needs to understand how it is doing. Is their content having the impact they expect it to have? Are they meeting their business goals through social media platforms? This is why monitoring their social media marketing activities is important. They need authentic and compatible analytics that help s in tracking their impact on platforms such as Twitter, Facebook, Instagram, and YouTube.
In conclusion, a high percentage, around 90% of marketers state that social media marketing has a tremendous effect on their business. Therefore social media marketing became an important part of every social media marketing strategy. The positive impact of social media marketing is so prominent that businesses will miss out on an outstanding opportunity to build up their business if they fail to implement it.