Leap Digital

Call Us: 01277 505650

Share on facebook
Share on twitter
Share on linkedin

What Are The Key Features Of An Article That Sells?

key features of an article

Anyone who can read has probably gone through feature articles in papers or magazines. But, sitting down with a blank paper and pen is still a times old method and rite. Ink is messy and not all hand writing is pleasant to chart. Keyboards, however, have done an excellent job in succeeding typewriters. I’m glad that I can still keep my fingers. 

That’s all fine. 

But, new writers of features will still have the struggle, in the beginning, to figure out the key features of an article. Well, don’t worry. It’s normal. It is as same as the feeling before walking into a door to someone’s house who you never met before.

Discovering The Key Features Of An Article

So, you are confused and it is growing in intensity. 

Breathe deeply, slowly, and effectively. You can do it. We’ll accompany you the entire way and it will be a pleasant experience. Who knows, it will probably be a good feature written by you. 

Perhaps, it will not be the best. But, it only gets better from here as it will be one of your first ones. 

But, now you’ll know how to write a feature article correctly and only be more confident in yourself as a feature writer. Who knows? Maybe you’ll write the best feature articles I’ve read in recent times. If you are not, don’t hesitate to ask our content writers.

Let’s talk about different parts of a feature article effectively. 

Firstly, how do you write a good one? 

It is simple if you must think of it in parts. It is the same as all your college assignments; introduction, body, and conclusion. Believe it, this was a magic trick that will be difficult to unlearn. The thesis statement doesn’t have to look like the oldest and wisest lecturer because this time you have some room for creativity. You have probably noticed the storytelling sort of language and composition in feature writing too.

Note: For SEO purposes, article writing is different from what it usually entails.  

Let’s stop beating around the bush. Let me tell you a story by not telling you the story. Listen carefully now.

The Idea

The idea is the cube of ice that your host has taken out of the fridge and is melting. Ideally, no one can touch it. No one likes the touch of ice normally anyway. Let Sigmund Freud bear the load of your other mind. But, he might delete it from the trash if you take too long. Did you ring a bell? Eureka! What do you know? Stop talking about it. Move on.

The Research And References

So, what do you know about the people or the place that you don’t know? You have an idea. Now it is time to check if you are really where you are. Surf the net. Find other features that covered what you’d write. You have to write better indeed. Know more. 

It will only please your readers more if it is a full-grown tree with fruits hanging than an amateur sprout. Bookmark or note all the sources and the writers that you think can help your idea to be a richer one. You’d prefer to wipe the price tag but not the entire label. How’d you feel if you were them?

Doing the draft: introduction, body, and conclusion.

It’s better if they don’t open the door instantly. Writing it down is when your plant is flowering. This part is always more engaging for the writer. For the key features of an article, it’s time for some action. In the draft, divide the paragraphs. Think about the sequence of topics that you will cover. Think about your feature. Identify your purpose; SEO ranking or Attracting Readers?

What Comes Before What?

A draft is and always be your greatest possession until the work is done. You will visit it again and again like the mirror. You will cross outlines, write footnotes, side notes and make a mess of spelling some words correctly. Maybe a doodle somewhere?


They will see your face first. So, the introductory paragraph has to clearly hint at your idea. Moreover, the challenge is that you have to develop in your reader without giving it all to him. The door opened. So, introduce with a smile. Hook them in. Show that you are ready. 


The body is beautiful in its proportions. You can play with it in interesting ways. Body language is of course to make an impression on your host. You are getting familiar. You are now telling your story. Talk about yourself without being present in the middle of every sentence. Make leaps from branches to branches freely. Hold your thoughts.

Next Paragraph 

Now say something else than what you wanted to say. Do it because you think saying what you say might be foolish. Don’t lose your focus. They are all with you if you are doing it right. Don’t be boring. Make them laugh.

Pause and jump to the next. Don’t be boring. Make them laugh and now make them cry. Make it hurt but make it bearable. It is working. You are having a good time.


Good times come to an end. The climax is through. Remember how tense you were. You will have to prepare to say goodbye now that all the memories are made. It is a moment to reflect on the bygone time. Don’t force an opinion on the readers. You are wise. You don’t have to say it yourself. Allow the reader some room to figure it out. That way they will remember you long after you have left. Perhaps it will change them forever.

Revising And Editing

See, it was that simple. Wait, what about the hill. Yes, the less interesting part is still left to be done. Read your writing. See if it is what you wanted. Stop if you think it is better. Don’t if it is not. Showing it to a friend or another writer you know can bring in an outside opinion. People talk about people with other people, you know?

Now let’s make it look good. Check the punctuation. Don’t overdo it with too many signs. Nowadays most software will probably red mark wrong spellings. But, machines can make mistakes to read minds. Often a correct spelling may still be a wrong word. So, it’s better not to rely on autocorrect.

How much do you obsess over the details? The feature is done. The story is before you. But, if it is not still out there. You can still taper it in ways to give it a perfect finish. Try out different fonts. Do you have one to be specific? What about the kerning or the line spacing? Is it a little under the skin? Imagine the peak of your hill. We are there. It is time to say goodbye. Before we part, will you give it a final reading for me? Wait I have a few more stuff I want you to explore before the end of disclosing all the key features of an article.

Here Are Some Different Types Of Feature Writing

Human Interest

These features describe human events like success stories, legacy, tragedy, or even something strange. In it, you don’t necessarily have to limit it to factual information about the person or the event. They are though your primary concern. Get creative.  

Travel Sketches

Travel sketches usually describe a travel experience. These are more popular nowadays. These features describe the journey artfully to share the sensations of exotic places with the readers. They will be packing their bags and checking their balance as they read it. So, you know what facts you should include in them

Personality Sketch

Here is one that is more commonly confused with Human Interest features. These are on the other hand more focused autobiographically. It is done to familiarize the person with the audience. You can make it like a story. But, readers must have a clear idea of the person after reading it.


Featurettes are small like quick paces. It still has a focus on subjectivity and facts to tell the tale. But they are more revealing and abrupt. Shock the reader or surprise them. But, make it quick.

Here are one or two things that you will have to learn in the long run as you become a professional feature writer:

Usually, you will have a word limit provided by your publisher. Skimming will make you a more interesting writer. You are serious about your words. Why waste it? Leave out things that you can. Make sure you are on a balanced pace in every paragraph. Different types of features have different word counts. 

Ideally, you should keep that number in your mind. You’ll have to get better at interviewing people as well. Become a good listener, ensure the facts are right. Learn to be the humble investigator. Let the tea go cold. Record with permission. You are there and you mean business.

Times Up

Well, I hope this was helpful. I’m with you till the end. We spoke about Key features of an article. Your meeting with the strangers was a cake. You are ever more ready to nail your feature news. Best of luck. Stay here on the hill a little while. It’s time for this article to say goodbye.



Leave a Replay

× How can we help you?