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Consistency In Social Media Marketing

Social Media Marketing
Social Media Marketing

In social media marketing, you have to be consistent to get results. It is the only way that your audience will get familiar with your brand. 

When you are consistent, your reach and audience engagement will grow significantly. But for that, you need to have the right tone while delivering your aesthetically appealing message.

We are a mighty social media marketing service provider who understand the importance of persistence in social media marketing. Only experts can consistently create and manage your social media posts to increase your engagement with the audience and establish brand loyalty to make you leap digitally. 

We formulate creative social media campaigns that help you achieve your goals both in the short and long terms. Creating engaging content and posting it on social media platforms like Facebook, Twitter, Instagram, and others regularly result in new customers and sales. Let us look at the importance of consistency in voice, content, posting and aesthetics in social media marketing.

Table of Contents


Before starting a social media campaign, you need to understand who your audience is and should develop a tone for encoding the right messages to the right audience. For example, if your audience is millennials, then you will use a different dialect than what you would with baby boomers.

Many factors such as gender, age, location, interests and aspirations affect the tone you should be using in social media content. If you know who you are speaking to, it is easier for you to craft and deliver the right message that is to be delivered. 

The voice should be relatable, and the message should be meaningful. If your audience fails to grasp what your message entails, your social media campaign will not be successful.

Once you have a good idea about your target audience and have developed the perfect tone, it is time to deliver your message in the style you have chosen for communication. It is important to remember that the tone should be consistent throughout the social media marketing efforts; known academically as Integrated Marketing Communication.

Being relatable to your audience is only half the story as you also have to be truthful about your brand. If you are not true to your brand, your audience has no reason to be faithful. So you have to keep your vision, mission and values in mind while picking the tone and constructing the message.

The bottom line is that brand awareness will increase if you can consistently be truthful about your brand while relating to your audience. Inconsistency of tone will result in waste in digital marketing efforts. 

Suppose you find it challenging to do the audience’s segmentation and cultivate the appropriate tone, in that case, you should hire professionals to provide you with social media marketing and management services at an affordable price. Now let us move on to the importance of consistency in content.


Content is king in social media marketing, and you have to make sure that it resonates with the audience. Try to be strategic, organised and consistent when you are sharing content in different social media networks.

Facebook says that good content should either make you cry or laugh or surprise you. Great content should invoke emotional engagement from the audience. 

There are two options when it comes to content sharing on social media. The first option is to be creative and original. Meaning you have to create brand new or original content that adds value to the lives of people. 

The second option is to re-share content such as news that holds relevant information about your brand and impacts your audience. 

In both cases, you have to be ethical as your brand’s reputation will otherwise be at stake. It would be best if you verify whether the source of your content is authentic or not.

The key to content success is consistency and strategic organisation of posts; the transition from one content post to the next. Meaning there should be a relationship between consecutive social media posts. Even if the strategy is to surprise each time you post something, there still needs to be consistency in the content’s layout, tone and everything else that your organisational identity dictates.

Content creation and publication in social media are our specialities as we are one of the top social media marketing service providers in the UK and across the world. Think of Leap Digital when it comes to unique and impactful content for your social media marketing. Now let us move on to the importance of posting consistently across different social media touchpoints.


When posting content on social media networks, you have to establish a balance and maintain it. It would be wise to cultivate a strategic and organised approach to ensure maximum impact by each post. Just posting every day will not cut it. You should have a reason why you are posting, and it should be apparent to the audience.

Furthermore, your posts should be persistent with your organisational identity, regardless of the type of content you are publishing: be it awareness, service or other types of contents. It would help if you had a posting schedule that maps out what you will post each day and at what specific time. Once you have developed the program, stick to it and monitor engagement to make changes in the overall plan after milestones.

Social media marketing is all about innovation and bringing something new to the table. You might be posting according to your plan, but it still might not yield results if you do not have variation in your content. 

Posts should be aesthetically appealing as most people decide to engage if the first impression is great. Our social media marketing and management services are at your disposal. We can strategically post content on social media platforms to maximise the reach of your niche audience. Let us now move on to the importance of consistent aesthetics.


Social media marketing relies on creativity and aesthetics to a great extent. Your posts should look good from all angles, whether it is an illustration, written word, infographics or videos.

Beauty is what hooks the audience to posts and pushes them to engage. If they do not like how it looks, they will scroll down to the next post without even hesitating. Read on to know more about how to make aesthetically pleasing posts.

  • The first tip is that your content should not be too long. If it is too lengthy, it does not look good, instead, it seems like a daunting task.
  • The second pointer is that you should not load up your post with excessive hashtags. Hashtags are beneficial to spot and engage with trending topics, but if you have too many hashtags, your post will look more like a spam post. An excellent way to know if you are safe with the number of hashtags you use is by counting the words you use to write out the caption. The word count of the caption should be the maximum number of hashtags that you use.
  • Your post should contain aesthetically appealing visuals because we are all visual creatures. When you post graphic illustrations, you should consistently follow a theme that complies with your corporate identity. If you are posting on Facebook, Twitter, or Instagram, you can apply colour schemes and filters to establish a unique trademark style that gives your brand a sense of identity.
  • Consider posting multimedia in social media platforms and never underestimate the power of video. Use animation or motion graphics in your posts to better draw and retain the audience’s attention. Even when you are posting multimedia, you should implement your organisational identity and relevant themes.

We are here for you to make creative and visually stimulating content for social media campaigns. Leap Digital accomplishes what most social media agencies fail to do due to lack of resources to create digital beauty.

Social media marketing is one of the best ways to build an audience, increase brand awareness, loyalty and boost sales. Rely on us to create the perfect social media marketing plan that yields results. Our social media team has the expertise that you deserve. Stay in touch!

Archie S. Ouellette

Archie S. Ouellette

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