Most Popular Questions
Off-page optimisation: It is a method of increasing your website’s search engine ranking by getting external links pointing back to it
On-page optimisation: This method deals with all the content and structure of the website directly.
The characteristics of “bad links” are
- Links from sites that are unrelated to your sites
- Links from low page rank and low traffic
- Links from link exchanges
- Links from those sites that are not in Google index
- Paid links
- Link from the same anchor texts coming from multiple sites
- Spammy links from blogs or articles.
A website that can smoothly switch to the version of the device that it is being viewed on including orientation and viewport size of the device, is known as a responsive website. While the content that is displayed on the screens of different sizes might appear the same but with a different layout that offers an optimal experience over the display size
In the case of branding, the advertiser has to expose his brand to sites and applications having higher audience reach. The most known methods here are YouTube ads, custom ads, display target ads and remarketing.
But in the case of direct marketing, the advertiser is mostly interested in establishing communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.
This is one of the most common questions businesses have, and the obvious answer would be to go for the social media websites that have the highest number of active users eg: Facebook, Twitter. However, this also depends on a few other variables such as the age, gender of the target audience, because these tend to vary according to usage. So it is important to have the target audience in mind when making this choice.
One of the most common mistakes that leads to losses is inconsistency. The webpage and social media pages must always be regular and responsive. It is very important to engage with the audience to keep them coming back.
Another mistake is using social media as a place to announce your own content and nothing else, without engaging in discussions, answering questions or adding comments to the post that make your audience want to interact.