Google is the most visited search engine in the world. It is the most powerful search engine tool for businesses trying to drive organic traffic to their websites. Google crawls the web and decides which pages are the most helpful and relevant to the search query of the user.
Getting your content ranked on the first page of Google may seem unrealistic as there are billions of contents available on Google. Still, the power of Google makes it possible for a small website to get a high Google ranking and appear on Google’s first page. An expert digital marketing agency or SEO agency can highly help your website to achieve an impressive Google ranking.
In this article, we will talk about a few strategies that will help your website to receive a high Google ranking and rise to the first page of Google.
But before we dive into the process, let us understand why the first page ranking of Google is essential.
- Increases visibility.
- Generate leads.
- Increases engagement.
- Increases the authority of your website.
- Earn the trust of your audience.
- Build the audience of your business.
- Speed up the sales of your business.
Now that we have discussed the importance of ranking a website on the first page of a search query let us look at the strategies that will help your website rank on Google’s first page.
1. Choose the correct keyword
Choose a keyword for your website that will adequately describe the service or product you offer. Even though choosing a keyword seems like an easy job, but there are numerous ways of phrasing the same content that thorough research on the keyword must be done to ensure that the keyword you are choosing for your website is an excellent match to your website and will help you to achieve a rank of the first page of Google. Taking the help of a professional SEO service agency in these sorts of cases is recommended.
2. Create in-depth content
After choosing a suitable keyword, you will have to create content that will support the goal of your website. Create and publish content on the major topics that are linked to your keyword directly.
Research and choose keywords to support the content on your website. Find the right keywords that can be included in your created content.
The secondary keywords will not drive as much traffic as the main keyword of your content, but they will increase the credibility and relevance of the main keyword.
3. Make sure that your website has a fast loading page
The page speed of a website is a ranking factor, according to Google. In order to maintain a good ranking, it is essential to increase the load time of your website. A slow page speed will lower your Google ranking and improve your website’s bounce rate. Users usually get impatient when a website takes too long to load, and they will back out and look for another alternative. So, make sure your website is designed and optimised for the best performances.
4. Link for credibility
The majority of pages that are ranked on the first page of Google increase the credibility of their content through backlinks. First, you will have to prepare a list of the websites that can be linked to your content to make sure that you receive enough credibility to outrank your competitors.
Search Google for mentions about your website. The search result will present websites that have mentioned your business in their content. Reach out to the website using an email to add an anchor text link to your website if they have mentioned your business but did not link it to you.
5. Broadcast the content of your website
Whenever you create and publish content on your website that can be shared, post it on all the social media platforms you use. On your post, leave a call to action and ask readers to share the content with their friends, family, etc. Your content can receive four times as many shares by leaving a call to action. Professional social media marketing agencies get this step right on.
The power to drive traffic will increase as the network of your content increases. Even though social signals are not that big of a ranking factor, but you will probably receive more backlinks by driving more traffic to your website.
Read Also: What is White Hat SEO?
SEO is not an option when you are looking for ways to rank your website on the first page of a search result. SEO is an integral part of a business, and it must be implemented on your website as early as possible. Hire a digital marketing agency or an internet marketing agency like Lead Digital to make sure that your website is taking proper advantage of the SEO services.