SEO or Search Engine Optimisation is a vital part of digital marketing for small businesses in this modern era of online presence. Whether your business is online or offline; as a small business owner, you must’ve felt the need to work with an SEO company at least once.
The primary purpose of an SEO team is to conduct and track keyword searches, increase and document your organic traffic, rank your website on the first page of Google, and visualise your overall business’s prospects on digital media.
This article will talk about the best SEO companies for small business and its impact on business growth. So, let’s get on with it.
Why Is SEO So Essential For Small Businesses?
There are certain reasons you should consider hiring a reliable SEO agency. Some of them are—
1. Increases Visibility
The first and foremost thing SEO does for your business is increase your visibility. It means it drives traffic to your website and produces more organic views. Without SEO, your company is practically invisible. SEO companies assess your website’s traffic potential and work towards achieving the end goal. They identify your potential competitors in the market and base their plans accordingly.
2. Generates Leads
SEO leads are the potential buyers who discover your website and thus your products and services through Google search. SEO companies generate leads by building blogs and posting regular blog posts. Post optimised content regularly provides fresh content, keywords, backlinking, images, social media engagement, etc. Also, they increase your website speed as the faster your website responds to search; the higher Google will rank it.
3. Increases Engagement
User engagement is a call-for-action. It invites the audience to take action on your platform rather than just passively web surfing and exiting to find a better source. An SEO specialist increases your website’s engagement by both on-page and off-page optimisation. We’ll discuss on-page and off-page SEO activities later in this article.
4. Increases Your Website’s Authority
An SEO specialist increases your website’s authority through on-page and off-page activities. They generate internal links, backlinks and provide credible links from other reliable sources. Also, they remove bad links from your website. But the most effective way is to post attractive and informative blog posts on your websites which get linked by others in their posts. It is called natural link building. It helps increase the authority of your website better than any other technique.
5. Earn The Trust Of Your Audience
Developing a solid website is the primary way of gaining the trust of your audience. The design should be attractive and eye-pleasing. Also, it needs to be fast and mobile-friendly. The SEO company helps develop a solid website for your small business and helps run it. The website should contain simple navigation, readable fonts and colour combinations, exciting graphics, and appropriate white space.
6. Speeds Up Your Business Sales
SEO is undoubtedly one of the most effective ways to create and maintain a strong web presence. It might take a while for your business to see results, but it can increase sales and help your business grow. It can also be one of the best long-term strategies from a marketing perspective.
What SEO Activities Do The Best SEO Companies For Small Businesses Do?
Now, let’s dig deep into on-page and off-page SEO activities to get a more clear vision of how SEO works:
On-page SEO is optimising your website and content. The most important on-page SEO factors are:
- Optimising Titles and Descriptions
- Proper use of Headings (H1, H2, H3, etc.)
- URL structure and SEO-optimised permalinks.
- Optimising images, videos, and other media elements
- Using keywords naturally in the content
- Adding internal links to the content
- Formatting content and increasing chances of ranking in Google’s featured snippets.
Off-page SEO is what you do outside of the website. It involves the action that impacts your rankings within search engine results pages (SERPs). Two of the most important off-page SEO factors are:
The main goal of link building is to earn quality links from authority sites. Links from authority websites help position your site as an authority. They are a chain of trust from one site to another. SEO specialists focus on quality over quantity. It is essential to understand what the link gap between your site and your competitors looks like.
There are two types of backlinks.
- Natural backlinks
- Backlinks created through self-promotion.
Natural backlinks are more effective than links created through self-promotion.
Social Media Marketing
Social media has proven itself as one of the most effective forms of brand promotion. You can use social media platforms which are a great way to extend the reach of your content. Social media platforms like LinkedIn, Facebook, Twitter, and Instagram can generate off-page SEO signals but do not count them as strong as links from other authority sites.
Technical SEO refers to website optimisations that help search engine spiders crawl and index your site more effectively to help improve your website’s organic rankings. The most important technical SEO factors are:
- Using SSL URLs everywhere
- Ensuring that your site is mobile-friendly
- Speeding up your site
- Handling duplicate contents etc
Why Do You Need Seo Services For Your Business?
The best SEO companies for small businesses help owners create fast and user-friendly websites that rank higher in search engines like Google. It enables you to bring more qualified potential customers to your sites and eventually increases your conversion rates. Small business owners can build brand awareness through SEO as search engine users are more likely to trust a site on the first page of Google than brands that are not.
As a small business owner, you should utilise SEO to build a strong web presence and go around your competition and gain new customers for your business to take it to the next level.
1. User-Friendly Websites
SEO helps small business owners create a faster, smoother, and user-friendlier website for their business. A well-structured, clean, and sorted website drives a casual web surfer to stay longer, decreasing bounce rate and increasing page views.
Also, highly relevant and useful contents keep your readers happy as they are more likely to have their questions answered, their pressing issues are solved, and they have found what they’re looking for on your site.
2. Acquire more Customers
One of the main reasons behind having a customised website is to stand unique among the competitors. And eventually, increasing your customer base. Small businesses with an SEO-optimised website tend to acquire more customers. Also, it grows twice as fast as businesses that still have none.
Suppose you’re spending limited hours of your time, energy, and money on SEO for your business. It can help you bring a targeted audience to your website and eventually more customers to your business than any other marketing tactics you’ll ever use.
3. Better Repeat Customer Rates
SEO-optimised websites load faster, are easy to read and surf, and display correctly on readers’ mobile devices. Websites with better readability and navigation are more likely to grab attention from their readers or visitors.
In other words, they are more likely to become your repeat customers, subscribers, and returning visitors.
4. Build Brand Awareness
Getting higher rankings on the SERPs paves the way to building brand awareness. As soon as your site appears on the top page of Google, Yahoo, or Bing, customers are more likely to trust your brand when they search for a particular keyword than other brands that don’t have a strong web page presence.
Small businesses with an intention to build better brand awareness must invest in local SEO. This will help them gain top rankings for the keywords related to their business.
5. Go Around Competition
Let’s think about two businesses in the same industry. Both of them are selling the same products at comparable prices. But one of them does not have a user-friendly website.
Considering everything else is the same, which company, in your opinion, will be more successful in local searches? Which company do you think is highly likely to achieve the ROI within a standard timeframe?
SEO is definitely a powerful tool to increase your sales and grow your business. Do not stay behind the competition by not leveraging SEO marketing when your competitors are mastering it. After all, the best SEO companies for small businesses aim for the top with all the marketing strategies; no doubt.
How Effective Is SEO For Start-Ups And Small Businesses?
To answer this question perfectly, we’ll have to take help from statistical analysis. Statistically speaking,
“70% of marketers see SEO as more effective than Pay Per Click (PPC).”
“More than 1.3 million businesses, website publishers, and nonprofits nationwide benefited from Google’s advertising solutions.”
“61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.”
What Should You Consider While Choosing The Best SEO Company For Your Small Business?
Now, why do you need an SEO agency? Key benefits of having an SEO agency looking out for your business include having more time to focus on running your business, a brand new/improved website with better user experience and better rankings on search engines like Google, Bing, etc.
1. Have A Clear Goal In Mind
Before choosing an SEO agency or company for your business, have a clear plan of what you want to improve on your business’s online presence. If you already have a website, you might need SEO only and if not, you may have to build a website with the company’s help.
Whatever the goal is, you’ll need to express them clearly and let the company help you.
2. Find Out All The Seo Companies Near You
This can be lengthy, but I promise you you’ll benefit from this in the long run. Search with the keywords “local SEO services near me” on Google or any search engine you prefer. Make a list of all the results and visit each one.
Compare their products or services and see which fits your budget and requirements best.
3. Check Their Previous Experience
Carefully check their previous works and notice if they match your requirements. Notice the quality of their website and it will tell you most of what you need to know. A clear, well-designed, well-navigated website means the company has experts working on web designing.
And their previous works will tell you if they have done enough jobs for other business owners.
4. Check Reviews And References
Check their reviews and references. It’s great if you have some offline connections to go to, but if not, the websites will provide a handful of each agency’s reviews. Carefully scan the reviews and check their authenticity.
5. Check How Well You Get Along
Converse with the team on their website. Be clear and concise. Tell them what you need in exact words. Notice if they reply with credibility. If yes, then go ahead with the conversation.
6. Check Their Level Of Competency
It is very important that their level of competency matches your requirements. Be firm and express your budget and requirements to them in plain words.
7. Request For An SEO Proposal
If all other points are cleared, then request an SEO proposal. Wait for them to reply with their proposal and finally make a deal.
So, now you know which are the best SEO companies for small businesses, what their activities are, why you need SEO services for your business and how to find the best local SEO company for your business. Now start your research and get on with it. Thanks for reading and I wish you all the best for your business!