Google receives roughly 3.5 billion searches every single day. That’s massive. Well, Google itself is massive, isn’t it?
So, when you and I search for something on Google, it comes up with numerous websites. The search crawlers match your queries with the website content to show you the best results. But how does Google know what’s on my website? How does Google see my site?
Yes, that’s what we will discuss today. In this article, you will find how Google crawls your site. Besides, we will discuss the useless web index.
However, many of us struggle to find our website on Google. What’s the reason behind this? Why is my site not on Google? We’ll discuss them as well.
Anyway, is it really important to know how crawler-based search engines work?
Yes, the necessity is paramount. Read our detailed blog on how a crawler-based search engine works.
So, without further ado, let’s get started.
How Does Google See My Site?
Let’s see why knowing how Google sees your website is important.
The Importance of Knowing How Google Sees Your Site
First of all, you need to know how Google sees your site to make it favourable forit. Primarily, we all build websites to rank them on Google. There are some other search engines as well but the giant share is owned by Google. So, we should consider it first.
When you are optimising your website as per Google’s preferences, it will rank better with a minimum effort. Well, competition excluded. That’s another level of expertise you need to have. To know how ranking works, give it a read.
Besides, Google treats your website from a user’s perspective. That being said, when Google calls it an A-rated website, the probability is the users like it too. Technically, it’s known as User Experience. When your users can navigate through pages efficiently, it indicates a better UX and vice versa. The better your user response is, the better your website is designed.
Again, it is an important part of SEO. Google introduces new updates regularly. To keep your website in compliance with the new updates, you must know how Google sees your site.
SEO in 2021 is not static. With time, it is evolving and revolving around users’ behaviour and relevance. As long as you are producing high-quality content that answers search queries, it will help your SEO performance.
So, How Google Sees My Site?
Interestingly, the search spiders crawl through your web pages to determine the interconnectivity. And they take the help of a sophisticated file named “Robots.txt.” This is where you instruct the crawler which webpage to crawl and index.
From this perspective, it’s clear that the process begins with crawling. The search spiders of any search engine are always on the move to locate and crawl new websites. So, when you are launching your new website, the crawlers come across it. And it starts with the Robots.txt file.
Then, according to the instruction given, the crawling continues incorporating the below sections.
However, you must store the robots.txt file in the top-level directory of the website. Otherwise, Google won’t know you are awaiting crawlers and indexing.
Once your robots.txt file is there, the crawlers will start inspecting your website starting with the homepage. And it does consider a variety of factors to evaluate a web page including—
Meta Tag Directives
Meta tag directives are a bunch of codes your website includes as a general guideline to the search spiders. With these instructive codes, a crawler crawls through the pages and determines how to behave.
However, meta tag directives come in different types for different purposes. Below are some common meta tag directive attributes —
- Index/noindex: you may not want each of your pages to index on Google. Maybe you have some draft/demo pages for later use. Indexing them might affect the SEO performance as most of us do not optimise them for SEO as long as they are drafted. You can command Google to index/noindex using the robots.txt file.
Again, if you are wondering why is my website not on google, remember to check its indexing status.
- Follow/nofollow: similar to index/noindex, you may not want crawlers to follow any of your links and you can control it through robots.txt command. If you use a nofollow link, the crawlers will not pass the link juice to page URLs.
As it is necessary for some pages, give it close attention.
- Noarchive: this meta tag will prevent Google from keeping an archive record of your page. Google primarily keeps a cache file of every page. If you do not want this to happen to your web pages, especially for eCommerce websites, use this tag.
Date Of Publication
Search engine crawlers prefer the freshest and unique content when displaying search results. The more you and I publish content on the website, the more crawlers spend time on us. So, how does Google see my site is also determined by the frequency of blog/content publication.
Google looks into your page title to display search results (not intended to Paid Search Results, PPC). And in this case, user-friendly and most relevant titles get the highest priority.
Besides, it is a prominent factor in SEO results. When your page title is best matched with your content and offers a solution to user enquiries, Google will look into it positively.
We all are familiar with the meta description. But not all of us know how Google sees it.
Meta description of a page is the rich snippet that provides an overview of the web page to Google and even readers. When you get the search results, there exists a little description right under the title. This is what you implement manually to offer the most relevant description of your web pages. So, when you are optimising your web pages with meta descriptions, you are allowing Google to see and crawl through your website.
Apart from the points made above, Google will crawl through the below sections to understand your pages—
Content, content structure, internal and external links, alt texts of images, keywords, and video schema for video content, and many more.
How does Google see my site is crucial to know for any SEO practitioners and website designers. Without knowing how the crawlers work might end up making your website unfavourable to Google.
From the above discussion, it is clear that Google uses a sophisticated process to crawl through the web pages. Starting from robots.txt and extracting commands from it, the process continues. And in this way, it considers various meta tag directives, page title, meta description, publication/update date, and so on.