Suppose you have a local business in London. Now you want to build a website from a reputed web developer. What would you want from your new website?
The answer would more likely be I Want Visitors.
Ask the same question to any business owner, and you will get the same answer.
So, how do you get more visitors? Hire a top-tier SEO service company to rank on Google’s 1st page and you’ll get them. But how do you know how much traffic does this website get?
Fortunately, there are some ways to measure website traffic.
We’ll discuss how to check website traffic statistics and which tools you should use to estimate website traffic.
But let’s clear something out about website traffic first.
What Is Website Traffic?
However, web traffic is the number of web users you get. In other words, the number of people who visit your website is what everyone calls web traffic. Some also call it ‘sessions.’ No matter what the name is, the basic idea remains the same. And that is the number of visitors you get to your website while it’s live.
Website traffic statistics are important in measuring the success of an online business. But it is not the ultimate factor to measure how successful the business is.
It depends on your visitors’ dwelling time, their engagement, and many more. Prolonged spending time on your website indicates you have some cool stuff there. They are enjoying what you have placed for them on the website. When it’s enjoyable, it is worth buying. And this is how your random web traffic becomes good traffic.
With brilliant UI/UX design and responsive website development, you can get good traffic that will escalate sales.
How Do I Count Website Traffic?
Well, you don’t have to.
There are numerous tools and certain ways you can keep track of how much traffic does my website gets.
Even before finding out the best website traffic tracker, let’s see where the traffic comes from.
How Do I Get Website Traffic?
You can get website traffic in many ways. However, there exists two primary ways— organic and paid.
Organically, you should do Google SEO and your website will pop up in Google SERPs. So, the searchers will enter your website to read or buy what you have to offer. Even though it’s organic, it’s not entirely free as you have to pay the SEO company to bring your website to the first page of Google. But it does offer sustainable results and is great for a small budget.
Well, the purpose of business is to reach customers and make great sales. And SEO services serve the purpose just fine.
So, how do you get more sales? Obviously, you need visitors. When you look into your competitor’s website, I am confident you cannot restrain yourself from wondering how much traffic does this website get.
And it’s essential you keep track of it.
A reliable internet marketing agency keeps track of the competitors’ visitor counts and their whereabouts to outperform them.
Again, you can get some traffic from social media pages and posts. Create and manage your businesses’ social media pages and share updates regularly there. With strategic social media management, you can get massive traffic to your site. Not to mention how enormous the sales would be.
On the other hand, paid traffic comes from paid sources. Even though it’s expensive, you might consider it as you will get more sales— almost instantly!
Paid sources also have variations. Either you can run Google PPC campaigns to get instant visitors and sales or prefer social media advertisements. They solely depend on your marketing strategies and they may help you thrive even in some adverse situations.
Expert digital marketing professionals even use paid posting aka Guest posting to win visitors and promote your brand. It is an effective way you can get massive traffic quicker.
Now, if you want to count your website traffic, you will need some tools.
Many of them are free and provide fairly credible data. Let’s see how we can check how much traffic does a website gets below.
1. Traffic Estimation Tools
There are numerous traffic estimation tools to check website traffic for free.
All of them offer basic info. But you may need to buy subscriptions to get the big data. And for more prominent and sophisticated website traffic trackers like Ahref, Moz, or Alexa, the cost is higher. But they are worth it.
These tools collect data from numerous sources and place them in an easy-to-understand dashboard. At the same time, you can monitor where the traffic is coming from.
2. Install WordPress Plugin
You want to measure the traffic.
But don’t want to get too technical as you are not that type.
Well, WordPress plugin is there for you.
Just plug and play!
Get the data of how much traffic does this website get and where they are from right under the same roof.
What’s more exciting, you can track occasional traffic levels and their patterns with this plugin. And it’s helpful when you are A/B testing with a new strategy or content marketing.
However, this plugin is only for WordPress websites.
3. Google Analytics
You are measuring website traffic mostly coming from Google.
So, why don’t we use Google traffic checker? That’s a pretty good idea, no doubt.
Almost all websites, eCommerce, companies, or even portfolios, use Google Analytics to initially get web traffic ideas.
With its fairly understandable dashboard, you will know the traffic amount, where they are coming from, and what the end result is. But don’t get overwhelmed by the data structure and volume. Carefully analyse them to reveal more ranking factors and your ways to take your website on Google’s first page.
Top Paid Tools To Check How Much Traffic Does This Website Get
Almost all website traffic tracker tools offer some basic info for free. However, you have to upgrade to their pro/paid subscription to get more detailed data.
The best digital marketing agencies in the UK use multiple tools to monitor any website’s growth and performance. Based on popularities and functionalities, you can use any of the below tools to estimate website traffic.
There is a reason SimilarWeb is one of the most popular web traffic trackers. You will get comprehensive data about total visits, navigated pages per visit, dwell time, and bounce rates. The data you get from this paid tool (free version available as well) is reliable enough. Upgrade to their paid subscriptions to get the most out of it.
Ahrefs is another paid tool that not only is popular in measuring website traffic but it does more than that. Preferred by many digital marketers and SEO consultants, Ahrefs is great for SEO monitoring. Whether you want to track your competitors’ keywords, growth, and backlinks or simply monitor your website’s performance, you can do them all right here.
Often considered as the gold standard, Moz will let you track website visitors, run website audits, and track backlinks. It has a cool dashboard helping you get relevant data and analyse them in one place. When you are trying to evaluate how your website is performing on Google SERPs, you cannot afford to miss what Moz Pro has to offer.
Alexa has a dashboard cool enough to put a smile on a digital marketer’s face. At the same time, it can give a new marketer’s head a spin. This product from Amazon holds the data of around 30 million websites. So, comparing your website with competitors has never been easier. Again, you cannot overlook the feasibility of website traffic analysis when it’s Alexa.
The “all-in-one marketing toolkit” is a gold standard for premium subscribers. While it shows data of your website’s traffic, you can see their engagement level as well. Besides, with its Social Media Tracker, you have the opportunity to track what your competitors are doing on major social media platforms.
For any digital marketers and SEO experts, tracking website traffic is crucial. It allows them to analyse the users and determine their behaviour to revamp marketing strategies. To measure how much traffic does this website get, paid tools tend to be the best. While you can extract basic info from free tools, it’s just the tip of the iceberg. But a mix of various tools can get you an estimation for kicking-start the game even before you need paid subscriptions.