Initially, social media started as a way for people to connect. But as years went by, it has become an essential destination for businesses. It is crucial to have a social media presence; it does not matter whether your business is online or offline. You can take the help of digital marketing agencies to build your brand’s social media presence.
Facebook has over 2 billion active users, and Instagram has over 800 million active users. These platforms provide businesses with an excellent opportunity to reach and connect with their current and targeted customers.
How To Grow Your Brand’s Social Media Presence
Let us look at how to grow your brand’s social media presence using social media marketing and management services.
1. Finalise your goals
Before you start growing your social media presence, get a clear idea of precisely what you plan to achieve from here. It would be best if you finalised these goals before starting the campaign. Otherwise, your time and resources might end up in waste.
2. Create a fantastic profile
Before applying your business strategy on social media platforms, complete your social media profile by filling in every information applicable to your business. A complete and proper profile is necessary to attract traffic to help your brand grow its presence on social media.
3. Follow related accounts
Your business will gain followers, but at first, you will have to prove that it is a genuine business. Follow relevant brands and real accounts. This step is important to establish the authenticity of your business and to grow its social media presence. Good social media marketing and management services make this step a priority.
4. Interact with the audience
Post content related to your business and interact with the audience of your account to grab their attention. If your brand can successfully build a connection with your audience, they will want to learn more about it. If you don’t know how to make engaging audience posts, you can help from professional internet marketing agency services.
5. Understand the audience
Figure out the needs of your audience by connecting with them. This will help you create a solid social media presence by targeting your audience market. They will be attracted to your brand if they know that you can cater to their needs.
6. Add “Follow” buttons to your website
Use your website traffic to gain followers on your social media accounts by placing the following buttons on your website. This will help your business to gain more followers.
7. Link your accounts to your website
Link all the social media accounts of your business to your website. This way, your audience will learn more about your business, and both your website traffic and social media presence will increase.
8. Organise events
You can spread awareness about your brand by organising events. Print materials or signage with your social media handles on it; this will attract the audience of the events towards your social media accounts and, in turn, grow your social media presence.
9. Share your profiles
Share your business social media profiles with people you know, but do not spam them with them. This will let them know about your brand and help you grow your social media presence.
10. Use Hashtags
Try to add relevant hashtags whenever you post something on social media. These hashtags can help drive traffic towards your accounts and website, but do not overuse them.
11. Use various platforms
Facebook, Instagram, Twitter, and YouTube are some of the most popular platforms, but try to increase your social media presence by using various platforms, such as Pinterest, Tumblr, etc.
12. Add social icons to your emails
Emails are an easy and valuable way to spread awareness of your brand. Add your social media icons to your emails, which may grab your readers’ interest to check them out.
Giveaways are an easy way of attracting followers, giving them a reason to follow your brand. These giveaways will motivate people to spread the word about the business and increase your social media presence.
Engage with your audience to gain their support. Try to respond to people who share, comment, or post about your brand.
15. Improvise your content
Search engines see everything that is posted on your social media accounts. Use relevant keywords to increase your search engine ranking, and this, in turn, will increase your brand presence.
16. Utilise your store
If your business has an offline store, promote your business by using attractive posters with your social media handles.
17. Post regularly
Posting on social media regularly can increase your presence by attracting more followers and by targeting potential customers. This can be difficult if you need to focus on other aspects of your business. You can hire local digital marketing agencies to manage your social media posts.
18. Add a personal touch
Interact with your audience using genuine and personalised messages; try to avoid the automated messaging system. Automated messages can affect your business reputation negatively.
19. Handle complaints
If a customer posts a complaint or bad review on your social media account, take those seriously and show them that you are working on those issues.
20. Ask your followers to share
A great way of bringing in more followers is to ask your current followers to spread the word about your business by sharing your hashtags in their posts.
21. Treat each profile differently
Avoid posting the same content on all your social media platforms and bring variations to your content on each platform to gain more followers.
22. Paid promotions
Use paid promotions to increase page likes, engagements, link clinks, and drive sales. Paid ads can also be a useful option for gaining an excellent social media presence.
23. Influencer Marketing
A good way of growing your social media presence is by collaborating with different influencers on social media. This will increase your sales and drive more traffic to your accounts.
24. Be active
Do not wait for people to come and interact with you; instead, try to connect with people and relevant brands by yourself.
25. Host a Q&A
Conduct simple Q&A sessions with your followers to gain interaction from your followers. Try to answer all the questions uniquely to build a loyal customer base and increase your social media presence.
We have told you about 25 ways that will help to grow your brand’s social media presence. Include these ways in your business strategies and have patience. If you find these tips helpful, you can find more exciting contents to read here.